Director of Enterprise SEO & GEO Strategy

Paychex; Irving (TX); On-site; USD 109,000 - 142,000; Full time

Benefits offered by this job

Medical coverage

401(k) match

Tuition reimbursement

Paid time off

Job summary

Paychex is seeking a senior leader to manage a team of SEO Analysts and Editorial Managers, owning the organic performance of paychex.com and Paychex WORX. The role drives SEO/GEO strategy, localization, and content initiatives across Paychex properties to generate qualified traffic and leads.

The position emphasizes collaboration with marketing, design, and development, while recruiting and coaching staff for ongoing career growth within a dynamic, innovative organization.

Qualifications

• Bachelor's degree in related field.
• 5 years of experience in managing an enterprise SEO program.
• Strong SEO and data analysis background.
• Direct experience with enterprise SEO platforms.
• Excellent collaboration and team-building skills.
• Experience managing external agencies.
• Experience managing people.
• Communication - Preferred
• Research - Preferred
• Management - Preferred
• Detail Oriented - Preferred
• Problem Solving - Preferred

Responsibilities

• Develops overall SEO and GEO strategies for various Paychex websites.
• Oversees localization efforts for regional searches.
• Develops editorial calendar to drive inbound traffic.
• Oversees publishing on Paychex WORX and coordinates content efforts.
• Keeps pace with SEO and GEO trends and developments.
• Generates weekly and monthly reporting for organic metrics and ROI.
• Coordinates with designers, writers, and developers for site optimization.
• Recruits, hires, and evaluates department personnel and supports career development.

Skills

Enterprise SEO

Data analysis

Team leadership

Agency management

Collaboration

Communication

Keyword research

Google Analytics

Education

Bachelor's Degree

Tools

SEO platforms

Job description

Paychex is seeking a senior leader to manage a team of SEO Analysts and Editorial Managers, owning the organic performance of paychex.com and Paychex WORX. The role drives SEO/GEO strategy, localization, and content initiatives across Paychex properties to generate qualified traffic and leads.

The position emphasizes collaboration with marketing, design, and development, while recruiting and coaching staff for ongoing career growth within a dynamic, innovative organization.