Senior Enterprise Product Marketing Manager - Platform

The Sage Group; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

The Sage Group is seeking a Senior Product Marketing Manager to join the Enterprise & Platform product marketing team. You will lead end-to-end GTM strategies for the cloud platform, shaping messaging and assets that tell a compelling client story.

Ideal candidates bring 7+ years in B2B SaaS PMM, strong cross-functional collaboration, and a proven ability to develop campaigns, battle cards, decks, and enablement materials for sales and partners.

Qualifications

• 7+ years of B2B PMM experience in enterprise SaaS.
• Experience driving go-to-market plans across multiple channels.
• Ability to craft customer-centric messaging and enablement content.

Responsibilities

• Set comprehensive GTM strategies for the cloud platform.
• Develop messaging hierarchies and internal enablement materials.
• Create high-quality assets for demand gen, sales, and partners (blogs, webinars, pitch decks).
• Partner with sales leadership to craft enablement programs.
• Manage multiple programs concurrently in a fast-paced environment.

Skills

GTM strategy

Messaging

Enablement

Content creation

Stakeholder management

Job description

The Sage Groups’ Client is seeking a Senior Product Marketing Manager. In this role, you will be a key member on the Enterprise & Platform product marketing team. Your primary responsibility will be to develop and implement E2E strategies spanning a year+ and tell a compelling story of the client’s cloud platform. Your expertise in areas like DevOps, Service Management, AI, and Cloud Infrastructure will bolster your ability to tell a compelling story and create high-quality internal and external resources, including campaign strategies, messaging hierarchies, battle cards, pitch decks, and more.

Responsibilities

3-4 years PMM experience required with a total of 10 years of overall marketing experience (willing to accept 7-8 years of overall exp) at a B2B SaaS company. You have been responsible for creating, driving, and managing go-to-market plans across a variety of owned channels. You're a passionate, self-starter with a no-bullshit, can-do attitude. You're eager to jump in to get things done and don't get flustered in a fast-paced and often changing environment.

An ideal candidate will be able to

• Set comprehensive GTM strategies that distill complex processes and sets of information into clear written communications that include customer segmentation, messaging, and internal enablement across a mix of channels
• Able to pivot quickly and manage multiple complex programs concurrently.
• Apply your strong customer-centric focus to all content and programs
• Partner with sales leadership and enablement to craft enablement programs
• Create high-quality assets for use by demand gen, sales, and partners. This can take the form of blogs, webinars, leadership, analyst reports, community posts, pitch decks and more
• Strong stakeholder management and ability to navigate complex conversations
• Build strong relationships with your Product counterparts and engage in sparring and strategic roadmap discussions
• Be able to spot opportunities to improve, and have a keen understanding of how to translate customer needs and market demand into messaging, content, and campaigns to help us meet our business goals

Qualifications

• 7+ years of B2B PMM experience, with an enterprise SaaS, DevOps, cloud infrastructure or Service Management background.