Senior Engagement Strategist — Pharma Digital & SEO

AbelsonTaylor Group; Chicago (IL); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental and Vision coverage

401k with Company match 50%

Adoption Assistance

Life Insurance

Disability coverage

Parental Leave

Summer Fridays

Flexible Time Off

Holidays

Learning & Development

Wellness Program

Job summary

AbelsonTaylor Group seeks a Senior Engagement Strategist to balance innovative thinking with analytical foundations, grounded in SEO principles and execution. You’ll work across Digital Channels, Relationship Management, Analytics, and Customer Insights to derive insights from performance data and third-party research.

This role collaborates with the Engagement Strategy team to develop actionable opportunities for clients, leveraging tools like Google Analytics and SEMrush to optimize campaigns

Qualifications

• 3-5 years in digital marketing or advertising
• Pharma exposure is a plus
• Experience with digital monitoring platforms and analytics

Responsibilities

• Create/Deliver Website Audits for SEO, digital architecture, content strategy, and campaign engagement with ongoing recommendations.
• Develop ecosystems and channel plans for pharmaceutical/healthcare engagement channels.
• Generate campaign findings and analytic insights for continuous improvement in client campaigns.
• Utilize 3rd party tools for competitive assessments (e.g., Google Analytics, SEMrush, ComScore, MRI, Marketo).
• Evaluate customer journey to optimize experience and brand exposure.
• Support new business opportunities with relationship management components.
• Develop social media monitoring and listening capabilities, and manage platforms.

Skills

Analytical skills

Problem solving

Communication

Project management

Adaptability

Education

Bachelor’s degree in Business/Marketing/Communication/Advertising

Tools

AdWords

Keyword Planner

SEMrush

ComScore

MRI

ExactTarget

Marketo

Screaming Frog

GeoEdge

NetBase

GlobalData

Google Analytics

Job description

AbelsonTaylor Group seeks a Senior Engagement Strategist to balance innovative thinking with analytical foundations, grounded in SEO principles and execution. You’ll work across Digital Channels, Relationship Management, Analytics, and Customer Insights to derive insights from performance data and third-party research.

This role collaborates with the Engagement Strategy team to develop actionable opportunities for clients, leveraging tools like Google Analytics and SEMrush to optimize campaigns