Senior Engagement Strategist, Health & Digital Growth

AbelsonTaylor Group; Chicago (IL); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental and Vision coverage

401k with company match

Adoption Assistance

Life Insurance + Disability

Parental Leave

Summer Fridays

Flexible Time Off

Holidays and office closure

Learning and Development opportunities

Wellness Program

Job summary

AbelsonTaylor Group is seeking a Senior Engagement Strategist to blend creative thinking with analytical rigor. You’ll lead SEO-driven website audits, ecosystem planning, and campaign analytics for health brands, leveraging tools like Google Analytics and SEMrush.

You will partner with the Engagement Strategy team to deliver insights, optimize customer journeys, and support new business opportunities. A hybrid schedule in Chicago is required.

Qualifications

• 3-5 years in digital marketing or advertising.
• Pharma exposure is a plus.
• Bachelor’s degree in Business, Marketing, Communication, Advertising, or related field.
• Experience with digital monitoring technology platforms (AdWords, SEMrush, Google Analytics).

Responsibilities

• Create/Deliver Website Audits for SEO, digital architecture, content strategy, and campaigns.
• Develop ecosystems and channel plans using pharma engagement knowledge.
• Generate campaign findings and actionable analytics insights.
• Leverage 3rd party tools for competitive assessments.
• Evaluate customer journey to optimize experience and brand exposure.
• Support new business opportunities with relationship management.
• Monitor social media and develop listening capabilities.
• Distill social data into clear insights and recommendations.
• Stay informed on industry advancements and vendors.
• Maintain knowledge of client industries and competitors.

Skills

Digital marketing

Pharma exposure

Analytical skills

Communication

Project management

Multichannel marketing

SEO/SEM knowledge

Google Analytics

Adaptability

Education

Bachelor’s degree in Business, Marketing, Communication, Advertising, or related field

Tools

AdWords

Keyword Planner

SEMrush

ComScore

MRI

ExactTarget

Marketo

Job description

AbelsonTaylor Group is seeking a Senior Engagement Strategist to blend creative thinking with analytical rigor. You’ll lead SEO-driven website audits, ecosystem planning, and campaign analytics for health brands, leveraging tools like Google Analytics and SEMrush.

You will partner with the Engagement Strategy team to deliver insights, optimize customer journeys, and support new business opportunities. A hybrid schedule in Chicago is required.