Remote Freelance Digital Engagement Strategist

Publicis Groupe

Pennsylvania, United States, Northern America, Americas

Hybrid

USD 81,000 - 130,000

Part time

14 days+

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Benefits offered by this job

Medical coverage

401(k)

Paid time off

Job summary

Publicis Health is building a bench of freelance Digital/Engagement Strategists to support healthcare and pharmaceutical clients across our agency network. These roles sit at the intersection of digital experience, audience behavior, and omnichannel orchestration—helping teams plan, optimize, and measure work across HCP, DTC, and patient journeys.

We’re looking for freelance strategists with a strong foundation in pharma marketing and the ability to connect data, insight, and digital

Qualifications

Freelance Digital/Engagement Strategists support pharma marketing across pre-launch and in-market brand needs.
Ability to connect data, insight and digital storytelling into clear, actionable engagement plans.
Previous titles may include Digital Strategist, Engagement Strategist, Experience Strategist, or Director, Engagement Strategy.

Responsibilities

Omnichannel engagement strategy and sequencing across HCP, DTC, payer, and patient journeys.
Channel mapping and journey design for multiple stakeholders.
Define KPI frameworks, measurement, and optimization plans.
Content ecosystem development for digital campaigns.
Provide digital experience and UX recommendations.
Collaborate with creative, media, and data teams to shape activation.