Senior Email & SMS Operations Lead

Colony Brands, Inc.; Monroe (WI); On-site; USD 90,000 - 110,000; Full time

Job summary

Integrated Marketing Solutions (IMS) is seeking a Manager of Email and SMS Operations to lead our Email Development Team and shape the strategy for email campaigns across platforms. You will code, test, and deploy emails and SMS, and guide the team through best practices and governance.

The ideal candidate has 3+ years in email marketing, leadership experience, and hands-on skills with Bloomreach Campaign, HTML, CSS, SQL, and Excel.

Qualifications

• Bachelor’s degree in Business or IT preferred.
• 3+ years in email marketing or related roles.
• Experience leading a team.
• Proficiency with Bloomreach Campaign.
• Working knowledge of HTML, CSS and SQL.
• Proficient in Microsoft Excel.
• Ability to prioritize in a fast-paced environment.
• Flexible and able to respond to changing circumstances.

Responsibilities

• Manage and lead the Email Development Team responsible for configuring and working in Bloomreach, and coding and sending emails and SMS.
• Establishing technical direction for our emails and SMS.
• Serving as an expert in tools used to manage and send emails and SMS.
• Managing the work being done by Email Developers and Email Coordinators.
• Guiding the team doing regular maintenance and updates to the different email programs and tools.
• Ensuring the email team produces and maintains clean, efficient and standards-compliant code for existing and new platforms.
• Researching best practices for email design and tools and actively distributing that information to team members as needed.

Skills

Team leadership

Email marketing experience

Adaptability

Prioritization

Education

Bachelor's degree in Business or IT

Tools

Bloomreach Campaign

HTML

CSS

SQL

Excel

Job description

Integrated Marketing Solutions (IMS) is seeking a Manager of Email and SMS Operations to lead our Email Development Team and shape the strategy for email campaigns across platforms. You will code, test, and deploy emails and SMS, and guide the team through best practices and governance.

The ideal candidate has 3+ years in email marketing, leadership experience, and hands-on skills with Bloomreach Campaign, HTML, CSS, SQL, and Excel.