Senior Email Marketing Manager

Nurp LLC.; Miami (FL); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Senior Email Marketing Manager to lead their email marketing efforts. This role involves developing and executing strategies that align with the company's marketing goals while enhancing customer engagement through effective email campaigns. The ideal candidate will have extensive B2B and B2C experience, particularly in the financial services or fintech sectors. You'll thrive in a dynamic environment, optimizing email operations, managing databases, and collaborating closely with sales teams. Join a forward-thinking company that values creativity and offers remote work flexibility, competitive benefits, and opportunities for professional growth.

Benefits

100% Remote work

Paid time off

Health, dental, and vision insurance

Voluntary life insurance

Opportunities for professional development

Employee discounts on products

Qualifications

• Proven experience in developing email marketing strategies for B2B and B2C.
• Strong analytical skills to monitor and optimize email performance.

Responsibilities

• Create and execute comprehensive email marketing strategies.
• Manage large-scale customer databases ensuring data quality.
• Collaborate with Sales to drive engagement through email campaigns.

Skills

Email Marketing Strategy

B2B and B2C Marketing

Database Management

Email Deliverability Best Practices

Copywriting

Data Hygiene

A/B Testing

Collaboration with Sales

Education

Bachelor’s degree in Marketing

8+ years of email marketing experience

Tools

HubSpot

Job description

POSITION SUMMARY

We're looking for an experienced Senior Email Marketing Manager to own our email marketing strategy, execution, and database management. This is a great role for someone who thrives in a fast-paced setting and who is excited to organize and structure our email marketing operations while aligning them with the overall company marketing strategy.

This role is ideal for a creative professional with B2B and B2C experience in email marketing, particularly within the financial services or fintech industry.

ABOUT OUR COMPANY

Nurp pioneers the convergence of modern and future investing through emerging technologies. Our advanced algorithmic trading programs and comprehensive forex trading systems challenge traditional investment models, propelling algorithmic investing for unparalleled success.

At Nurp, we're committed to fostering a culture of transparency, honesty, and openness. Joining Nurp means more than just a job—it's an invitation to embark on a journey of growth, discovery, and limitless potential. Here, you'll have the opportunity to collaborate with diverse and talented individuals, contribute to meaningful projects, and make a real impact on the future of algorithmic investing.

PERFORMANCE OBJECTIVES

• Develop and Own Email Strategy: Create and execute comprehensive email marketing strategies, including lead nurture campaigns aligned with sales motions and customer lifecycles.

• Centralize & Optimize Email Operations: Take full ownership of the email marketing function, bringing structure and best practices to an environment where Sales previously managed communications.

• Improve Deliverability & Compliance: Diagnose and resolve deliverability issues by implementing best practices, list hygiene, opt-in compliance, and segmentation strategies.

• Database Management & Data Hygiene: Manage large-scale customer and prospect databases, ensuring clean, high-quality data through regular audits, deduplication, and data enhancement.

• Sales Collaboration & Enablement: Partner closely with Sales to translate their motions into effective email nurture campaigns that drive engagement and conversions.

• HubSpot Management: Own and optimize HubSpot email marketing and CRM automation to improve targeting, personalization, and engagement.

• Email Testing & Learning Strategy: Implement A/B and multivariate testing frameworks to optimize subject lines, creative, copy, timing, and segmentation.

• Creative & Copywriting Excellence: Craft high-converting email copy and designs that engage audiences, align with our brand voice, and drive action.

• Reporting & Optimization: Monitor email performance, deliverability, and engagement metrics, using data-driven insights to continuously refine campaigns.

• Perform other related duties as necessary or assigned.

KEY COMPETENCIES

• Strong knowledge of email deliverability best practices.

• Proficiency in HubSpot email marketing and automation.

• Expertise in managing large-scale databases.

• Experience aligning email marketing with sales cycles.

• Excellent copywriting and email design abilities.

• Knowledge of data append strategies (plus).

• Strong analytical, organizational, and project management skills.

• Strong collaboration ability to partner effectively with cross-functional teams, including Sales, Marketing, and Product, to ensure alignment and drive successful email marketing campaigns.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Communications, or related field.

• 8+ years of email marketing experience in B2B and B2C. (Required)

• Experience working with large brands or high-growth companies. (Required)

• Familiarity with A/B testing and performance analytics tools. (Required)

• Experience in financial services and/or fintech. (Preferred)

BENEFITS & PERKS

• 100% Remote work.

• Paid time off.

• Health, dental, and vision insurance.

• Voluntary life, accidental, hospital, and critical illness insurance.

• Opportunities for professional development and training.

• Employee discounts on products.

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, NURP recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.