Senior Email Marketing Lead - Remote D2C Growth

Nashville Public Radio; New York (NY); On-site; USD 90,000 - 95,000; Full time

Job summary

Nashville Public Radio is seeking a strategic Email Marketing Manager to oversee all corporate email marketing campaigns. The role involves transforming the email program into a performance-driven model, managing segmentation, automation, and personalization. The ideal candidate has over 5 years of experience in a similar field, with expertise in email analytics and compliance. The annual salary is between $90,000 and $95,000 and the position is remote, linked to the New York office located at 120 Broadway.

Qualifications

• 5+ years of experience in email, CRM, or lifecycle marketing.
• Proven success managing end-to-end strategy and execution for large-scale email programs.
• Expertise in segmentation, automation, personalization, and performance analytics.

Responsibilities

• Spearhead planning and execution of email marketing campaigns.
• Transform email program into a performance-driven D2C model.
• Develop and maintain a centralized content calendar.

Skills

Email marketing strategy

Segmentation

Automation

Performance analytics

Collaboration

Creativity

Attention to detail

Education

5+ years experience in email/CRM marketing

Tools

HubSpot

Klaviyo

Mailchimp

Shopify

Microsoft Office

Google Workspace

Job description

Nashville Public Radio is seeking a strategic Email Marketing Manager to oversee all corporate email marketing campaigns. The role involves transforming the email program into a performance-driven model, managing segmentation, automation, and personalization. The ideal candidate has over 5 years of experience in a similar field, with expertise in email analytics and compliance. The annual salary is between $90,000 and $95,000 and the position is remote, linked to the New York office located at 120 Broadway.