Email Marketing Manager

BusinessLoans.com; Charlotte (NC); Remote; USD 75,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation

Equity

Benefits

Job summary

A financial services firm is seeking an experienced Email Marketing Manager to lead the strategy and execution of promotional email campaigns from a remote location. The successful candidate will possess 3-8 years of experience in email marketing, showing a strong understanding of segmentation and database management. You will collaborate with engineering on CRM audience segmentation and manage large email programs. This position offers competitive compensation and the opportunity to lead in a mission-driven team focused on helping small businesses grow.

Qualifications

• 3-8+ years experience in email marketing, CRM or lifecycle marketing.
• Strong understanding of segmentation, deliverability, and database management.
• Hands-on experience building and deploying email campaigns.

Responsibilities

• Build, launch, and optimize promotional email campaigns to drive leads.
• Develop automated lifecycle workflows tailored to customer behavior.
• Conduct A/B tests to improve email performance.

Skills

Email marketing

CRM management

Lifecycle marketing

Segmentation

Attention to detail

Tools

Klaviyo

Job description

Email Marketing Manager — BusinessLoans.com

Location: Remote - HQ Charleston, SC

Team: Marketing

Reports To: Head of Marketing

Type: Full-Time

About BusinessLoans.com

BusinessLoans.com connects small business owners with the right funding solutions—faster, simpler, and smarter. Our technology powers a marketplace that matches businesses with curated financing options through data-driven insights and a seamless digital experience.

We’re expanding our marketing team to deliver highly targeted, high-performing email and customer messaging that drive meaningful engagement.

About the Role

We’re looking for an Email Marketing Manager who thrives in a fast-paced environment and understands how to turn data, segmentation, and compelling messaging into measurable growth.

In this role, you’ll drive the strategy and execution of promotional email campaigns, lifecycle journeys, and CRM-powered nurturing programs that help small business owners discover the funding they need. You’ll work in an autonomous environment to build campaigns and messaging flows that directly impact how thousands of business owners experience our brand and move through their funding journey. The right person for this role will be highly analytical, curious by nature, and enjoy testing and learning.

What You’ll Do

• Build, launch, and optimize promotional email campaigns that drive qualified leads and conversions.
• Work closely with engineering to manage CRM audience segmentation, data hygiene, and targeting strategies to ensure accurate and effective outreach.
• Develop automated lifecycle workflows and nurturing sequences tailored to customer behavior, funnel stage, and financial needs.
• Find opportunities for new product promotions and cross-sell opportunities and work closely with the partnership team to execute.
• Conduct A/B tests for subject lines, creative, personalization, sending cadence, and CTAs to improve email performance.
• Ideate and create email templates, owning the copy and design and tailoring it to what works best for the audience.
• Ensure all campaigns follow CAN-SPAM, GDPR, and financial-industry compliance standards.
• Maintain deliverability best practices, understand how to warm-up IPs and setup new sending domains.

What We’re Looking For

• 3-8+ years experience in email marketing, CRM or lifecycle marketing.
• Hands‑on experience building and deploying email campaigns and automated workflows.
• Must have managed a large email program that delivered $10M+ annually.
• Strong understanding of segmentation, deliverability, and database management.
• Excellent attention to detail and strong organizational skills.
• Ability to work cross-functionally in a fast‑paced, data-driven environment.

Nice to Have

• Hands‑on experience with Klaviyo.
• Experience in fintech, lending, or financial data systems.
• HTML/CSS experience for email templating.
• Experience with multi-channel and multi-product customer journeys.

Why Join Us

• Mission-driven team helping small businesses grow.
• Opportunity to drive meaningful business results and have hands-on ownership of the email marketing channel.
• Be a part of a small marketing team that works remotely.
• Competitive compensation, equity, and benefits. Salary will be based on experience.
• Please declare yourself in the footer of the resume.