Senior Email Marketing Lead — Campaigns & Automation

U.S. Money Reserve; Austin (TX); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive compensation

Benefits package

Job summary

U.S. Money Reserve is seeking a Digital Marketing Lead – Email to drive customer engagement, retention, and conversion through strategic email marketing and automation initiatives.

This role will oversee campaign development, audience segmentation, testing, and performance optimization to strengthen customer relationships and support business growth. The position focuses on developing and executing email campaigns via Salesforce Pardot, optimizing segmentation and journeys, and collaborating

Qualifications

• 6+ years of experience in email marketing, marketing automation, or digital marketing.
• Strong understanding of audience segmentation, email deliverability, and campaign analytics.
• Experience conducting A/B testing and optimizing customer engagement strategies.

Responsibilities

• Develop and execute email marketing campaigns through Salesforce Pardot and other marketing automation platforms.
• Optimize customer engagement through segmentation, testing, and personalized customer journeys.
• Analyze campaign performance and provide actionable recommendations to improve results.
• Collaborate with creative and content teams to enhance messaging, design, and conversion rates.
• Manage reporting, automation workflows, and email marketing best practices.

Skills

Email marketing

Marketing automation

Pardot

A/B testing

Tools

Salesforce Pardot

Job description

U.S. Money Reserve is seeking a Digital Marketing Lead – Email to drive customer engagement, retention, and conversion through strategic email marketing and automation initiatives.

This role will oversee campaign development, audience segmentation, testing, and performance optimization to strengthen customer relationships and support business growth. The position focuses on developing and executing email campaigns via Salesforce Pardot, optimizing segmentation and journeys, and collaborating