Senior Email Growth & Lifecycle Lead

tripactions; Palo Alto (CA); On-site; USD 111,000 - 246,000; Full time

Job summary

Navan is seeking a senior individual-contributor on the Digital Demand Gen team in San Francisco to own email strategy across nurture, pipeline generation, and adoption. You'll craft multi-quarter roadmaps for campaigns, newsletters, and follow-up journeys, collaborating with Demand Gen and Sales to link growth goals to audiences, messages, offers, and next steps.

You’ll lead creative development, build modular emails in Knak, manage templates and QA standards, protect the prospect database, and

Qualifications

• 5+ years leading B2B SaaS email, demand generation, or growth programs, with ownership of multi‑quarter roadmaps and measurable pipeline or revenue impact.
• Deep hands‑on Knak experience and enough technical fluency in segmentation, automation, tracking, and deliverability to review send setup and recognize when something isn’t working.
• Strong creative and editorial judgment; you can improve messaging, concepts, and execution beyond the initial brief.
• Strategic, analytical thinking across audience growth, experimentation, database health, and performance tied to business outcomes.
• Strong cross‑functional influence and clear communication with leadership. You can align stakeholders, make tradeoffs, push back constructively, mentor teammates, and drive accountability.

Responsibilities

• Lead a multi-quarter roadmap for nurture, campaigns, newsletters, and follow‑up journeys. Partner with Demand Gen and Sales to connect growth goals to audiences, messages, offers, and next steps.
• Partner with Marketing Operations on the email calendar; own what goes out and when. Prioritize competing requests so each contact gets relevant, valuable content at the right time without being overwhelmed.
• Align campaign owners on priorities and timing, communicate tradeoffs, and push back constructively on requests that dilute the audience experience.
• Set the creative bar for concepts, copy, and design. Use briefs and performance insights to guide reviews and coach Creative and Campaign partners toward useful, distinctive, on‑brand emails.
• Build, QA, and optimize modular emails in Knak, including personalization and reusable components. Create templates, workflows, and QA standards for consistent execution. Marketing Operations owns technical setup and sending; review their work and flag targeting, automation, tracking, or delivery issues.
• Grow and protect the reachable prospect database. Partner with Marketing Operations on acquisition, segmentation, automation, deployment, deliverability, consent, and suppression.
• Lead testing across audiences, offers, messages, formats, cadence, and timing, prioritizing experiments by business impact and learning value.
• Measure conversion, pipeline, opportunities, and revenue alongside engagement, audience health, and deliverability. Turn results into clear recommendations for leadership on strategy, creative, targeting, and investment.
• Partner with Lifecycle and Customer Marketing to develop and optimize adoption, cross‑sell, and upsell programs as core email priorities.

Skills

Email marketing

Demand generation

Growth programs

Knak experience

Strategic thinking

Tools

Knak

Marketo

Salesforce

Job description

Navan is seeking a senior individual-contributor on the Digital Demand Gen team in San Francisco to own email strategy across nurture, pipeline generation, and adoption. You'll craft multi-quarter roadmaps for campaigns, newsletters, and follow-up journeys, collaborating with Demand Gen and Sales to link growth goals to audiences, messages, offers, and next steps.

You’ll lead creative development, build modular emails in Knak, manage templates and QA standards, protect the prospect database, and