Senior East Commercialization & Distributor Growth Lead

Bimbo Bakeries USA; Charlotte (NC); On-site; USD 105,000 - 147,000; Full time

Job summary

Bimbo Bakeries USA in the Eastern United States seeks a Senior Customer Executive to drive commercialization and distributor development across Bays and Lender's Dairy Case portfolios. You will partner with Customer Executives to convert opportunities into executable plans, launches, and profitable growth while maintaining direct ownership for Northeast distributors.

Travel will be required to customer sites, facilities, and industry events as needed to grow distribution, optimize assortment,

Qualifications

• Minimum of 7 years of sales, customer management, commercialization, or category management experience.
• Experience with grocery retailers, distributors, brokers, or cross-functional teams.
• Experience in refrigerated, dairy, bakery, or related categories preferred.

Responsibilities

• Partner with Customer Executives to evaluate, prioritize, commercialize, and execute Bays and Lender's Dairy Case growth opportunities across Eastern retail customers.
• Lead the internal commercialization process from opportunity identification through launch, including item setup, pricing, forecasting, production planning, customer readiness, and post-launch follow-up.
• Build, maintain, and report a disciplined opportunity pipeline with clear owners, milestones, risks, financial expectations, and next steps.
• Coordinate cross-functional partners across Supply Chain, Revenue Growth Management, Finance, Category Management, Marketing, Customer Planning, Operations, Customer Service, and broker teams to deliver seamless execution.
• Develop customer-specific selling materials, commercialization decks, new item presentations, business reviews, and internal decision documents in partnership with the applicable Customer Executive.
• Support distribution gains, assortment optimization, promotional programs, display opportunities, and other initiatives that deliver profitable volume and revenue growth.
• Serve as the direct commercial lead for Northeast distributors and manage distributor relationships, business reviews, growth plans, issue resolution, and execution follow-through.
• Identify expansion opportunities across distributor networks and connect those opportunities to the appropriate customer-facing Customer Executive and internal team.
• Provide leadership across assigned initiatives and influence short- and long-term decisions without direct reporting authority.
• Monitor performance, diagnose gaps, remove barriers, and provide clear solutions and reporting to achieve growth plans.

Skills

Sales experience

Customer management

Commercialization

Category management

Grocery retail experience

Education

BA/BS in Business or Marketing

Job description

Bimbo Bakeries USA in the Eastern United States seeks a Senior Customer Executive to drive commercialization and distributor development across Bays and Lender's Dairy Case portfolios. You will partner with Customer Executives to convert opportunities into executable plans, launches, and profitable growth while maintaining direct ownership for Northeast distributors.

Travel will be required to customer sites, facilities, and industry events as needed to grow distribution, optimize assortment,