Senior Customer Executive ISB Southeast Commercialization and Distributor Development

Bimbo Bakeries USA; United States; Remote; USD 105,000 - 147,000; Full time

Benefits offered by this job

Annual bonus

Benefits package

Paid time off

401k match

LI-VB1

Job summary

Bimbo Bakeries USA seeks a Senior Customer Executive for the Southeast & South ISB to drive profitable growth across the In-Store Bakery portfolio. You will partner with Customer Executives to convert opportunities into executable plans, manage launches, distribution, and ongoing growth.

You will coordinate with Supply Chain, Revenue Growth Management, Finance, Category Management, Marketing, Customer Planning, Operations, and broker teams to deliver successful execution and sustained

Qualifications

• BA/BS in Business, Marketing, or related field required; Master’s preferred.
• Minimum 7 years of sales, customer management, commercialization, or category management experience in CPG or grocery retail.
• Experience with grocery retailers, distributors, brokers, or cross-functional customer teams.

Responsibilities

• Partner with Customer Executives to evaluate and execute growth opportunities.
• Lead internal commercialization from opportunity ID through launch and post-launch follow-up.
• Develop selling materials, decks, and business reviews with Customer Executives.
• Manage distributor relationships, growth plans, and execution follow-through.
• Coordinate cross-functional teams to deliver seamless execution.

Skills

Strategic thinking

Project management

Analytical skills

Education

BA/BS in Business, Marketing, or related field

Master's degree preferred

Tools

Microsoft Office (Excel, PowerPoint, Word, Teams, SharePoint, Outlook)

Job description

Top Reasons to Work at Bimbo Bakeries USA:

• Salary Range: $105,100 - $147,100
• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match
• #LI-VB1

Position Summary:

The Senior Customer Executive - Southeast & South ISB will drive execution and profitable growth across Bimbo Bakeries USA’s In-Store Bakery portfolio throughout the Southeast and South regions. The role serves as the commercialization engine behind opportunities identified by customer-facing Customer Executives, partnering internally to convert customer opportunities into executable plans, successful launches, distribution gains, and sustainable growth. The position will support Customer Executives and their assigned retail customers while maintaining the direct customer call and business ownership for assigned distributors and proactively identifying new areas of growth across the region.

Key Responsibilities:

• Partner with customer-facing Customer Executives to evaluate, prioritize, commercialize, and execute In-Store Bakery growth opportunities across Southeast and South retail customers.
• Lead the internal commercialization process from opportunity identification through launch, including item setup, pricing, forecasting, production planning, customer readiness, and post-launch follow-up.
• Build, maintain, and report a disciplined opportunity pipeline with clear owners, milestones, risks, financial expectations, and next steps.
• Coordinate cross-functional partners across Supply Chain, Revenue Growth Management, Finance, Category Management, Marketing, Customer Planning, Operations, Customer Service, and broker teams to deliver seamless execution.
• Develop customer-specific selling materials, commercialization decks, new item presentations, business reviews, and internal decision documents in partnership with the applicable Customer Executive.
• Support distribution gains, assortment optimization, promotional programs, display opportunities, and other initiatives that deliver profitable volume and revenue growth.
• Serve as the direct commercial lead for assigned distributors across the Southeast and South regions and manage distributor relationships, business reviews, growth plans, issue resolution, and execution follow-through.
• Identify expansion opportunities across distributor networks and connect those opportunities to the appropriate customer-facing Customer Executive and internal team.
• Provide leadership across assigned initiatives and influence short- and long-term decisions without direct reporting authority.
• Monitor performance, diagnose gaps, remove barriers, and provide clear solutions and reporting to achieve growth plans.

Primary Customers and Distributor Scope:

Retail customers supported: Assigned grocery, club, regional, and independent retail accounts managed by customer-facing Customer Executives across the Southeast and South regions.

Direct distributor responsibility: Assigned distributors and wholesalers across the Southeast and South regions.

Responsibility and Travel Requirements:

Primary focus on commercialization and internal execution support for the In-Store Bakery business across the Southeast and South regions. Direct customer and business responsibility for assigned distributors. Travel to customer and distributor locations, company facilities, headquarters, and industry events as required for business growth and execution.

Leadership Competencies:

Adapts approach and attitude in real time according to the changing demands of different situations. Creates alignment and motivates cross-functional partners to achieve shared objectives. Holds self and others accountable to meet commitments and deliver results. Makes sense of complex, high-volume, and sometimes contradictory information to solve problems effectively. Demonstrates strong customer focus, commercial acumen, collaboration, and execution excellence.

Education and Work History:

BA/BS in Business, Marketing, or a related field required. Master's preferred. Minimum of 7 years of sales, customer management, commercialization, category management, or equivalent experience in consumer packaged goods or grocery retail. Experience working with grocery retailers, distributors, brokers, or cross-functional customer teams. Experience in In-Store Bakery, bakery, fresh, or adjacent categories preferred. Strong project management and analytical skills, including opportunity tracking, forecasting, financial reporting, and P&L management. Excellent written, verbal, presentation, collaboration, and negotiation skills. Excellence in Microsoft Office tools, including Excel, PowerPoint, Word, Teams, SharePoint, and Outlook. Ability and willingness to travel as required.

Specialized Skills and Knowledge:

Strong understanding of commercialization processes, sales execution, merchandising, distribution, and customer planning within In-Store Bakery, grocery, or consumer packaged goods. Ability to translate customer opportunities into clear internal workplans and lead execution across multiple functions. Ability to influence without authority and create accountability in a fast-paced, evolving business environment. Strong organizational discipline with the ability to manage multiple customers, distributors, projects, and deadlines simultaneously.

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.