Senior Earned Media Strategist

Publicis Groupe ANZ; Northern, New York (KY, NY); Hybrid; USD 75,000 - 120,000; Full time

Job summary

MSL in the United States is seeking an Account Supervisor, Consumer Media to develop earned media strategies that elevate client visibility. You will cultivate media relationships, pitch stories, and secure strategic coverage while guiding campaigns from concept through execution.

The ideal candidate brings 5–8 years of PR experience, a BA in Public Relations or Communications, strong writing and analytic skills, and a passion for creative storytelling and current trends.

Qualifications

• 5–8 years of PR experience in agency or in-house.
• Bachelor's degree in Public Relations, Communications or related field.
• Proven track record securing coverage in lifestyle and news outlets.

Responsibilities

• Craft media strategies and lead campaigns from concept to execution.
• Cultivate relationships with national, local and trade journalists.
• Assist with program strategies and presentation development for clients.
• Write and distribute press releases, pitches, and media kits.
• Identify trends and opportunities to secure earned media for clients.
• Lead internal and client meetings on earned media efforts.

Skills

Media relations

Storytelling

Writing

Analytical thinking

Education

Bachelor's in Public Relations, Communications or related

Tools

Cision

Muck Rack

News Exposure

Job description

MSL in the United States is seeking an Account Supervisor, Consumer Media to develop earned media strategies that elevate client visibility. You will cultivate media relationships, pitch stories, and secure strategic coverage while guiding campaigns from concept through execution.

The ideal candidate brings 5–8 years of PR experience, a BA in Public Relations or Communications, strong writing and analytic skills, and a passion for creative storytelling and current trends.