Senior E‑Commerce Product & Digital Adoption Lead

East Coast Metal Distributors, Inc.; Durham, Northern (NC, KY); Hybrid; USD 120,000 - 170,000; Full time

Job summary

East Coast Metal Distributors, Inc. is seeking a Senior Digital Program Manager to drive the ecommerce product roadmap and accelerate digital adoption across sales, operations, and marketing.

You will own the day-to-day execution, coordinate with development teams, and ensure features meet business needs and customer expectations in a B2B HVAC distribution context. You will translate strategic goals into actionable epics, maintain the backlog, track delivery metrics, and build a centralized

Qualifications

• 5+ years of e-commerce or digital program management experience.
• Ability to own and execute a digital roadmap from backlog grooming through sprint delivery and launch.
• Experience running Agile/Scrum ceremonies including standups, sprint planning, retrospectives, and backlog grooming.
• Strong understanding of e-commerce platforms and digital commerce technology.
• Proficiency with Salesforce CRM; ability to leverage CRM data for adoption targeting and reporting.
• Experience working cross-functionally with sales, marketing, operations, and technology teams.
• Analytical mindset; comfortable building and interpreting dashboards, reports, and performance data in BI tools.
• Strong written and verbal communication skills; able to translate technical concepts for non-technical stakeholders.
• Experience building and maintaining product documentation, feature knowledgebases, or internal wikis that serve crossfunctional teams.
• Experience managing direct reports or cross-functional team members.

Responsibilities

• Own day-to-day execution of the ECMD ecommerce product roadmap.
• Translate business priorities into clearly defined, sequenced, and estimated product features and epics.
• Maintain and groom the product backlog; write and refine user stories, acceptance criteria, and requirements documentation.
• Run daily development standups; ensure sprint commitments are met and blockers are cleared quickly.
• Coordinate with developers to ensure daily delivery velocity and roadmap alignment.
• Own QA acceptance for shipped features; ensure releases meet business requirements before go-live.
• Track and report product delivery metrics, sprint velocity, and roadmap progress to VP of Digital and senior stakeholders.
• Build and maintain a comprehensive, centralized knowledgebase and document library covering all ECMD website and mobile app features, including feature summaries, user guides, release notes, and technical context; ensure this resource is well-organized, current, and easily accessible to all relevant stakeholders including sales, operations, marketing, and development teams.

Skills

E-commerce program management

Agile / Scrum

Cross-functional leadership

Product backlog grooming

Salesforce CRM

BI dashboards / analytics

Tools

Salesforce

Job description

East Coast Metal Distributors, Inc. is seeking a Senior Digital Program Manager to drive the ecommerce product roadmap and accelerate digital adoption across sales, operations, and marketing.

You will own the day-to-day execution, coordinate with development teams, and ensure features meet business needs and customer expectations in a B2B HVAC distribution context. You will translate strategic goals into actionable epics, maintain the backlog, track delivery metrics, and build a centralized