Senior DTC Ecommerce Lead - Growth & Conversion

Good Sportsman Marketing LLC; Irving (TX); On-site; USD 100,000 - 150,000; Full time

Job summary

GSM Outdoors is seeking a Senior Ecommerce Manager to lead day-to-day performance and optimization of DTC websites across our outdoor and fishing brands. The role focuses on revenue, conversion, AOV, and seamless digital shopping experiences.

The candidate will own storefront health, merchandising, email campaigns, and collaboration with Marketing, Brand, Creative, Product, and IT to drive growth. This is a hands-on leadership role in a fast-paced ecommerce environment.

Qualifications

• 5–7+ years of progressive ecommerce experience.
• Experience with DTC ecommerce storefronts and operations.
• Strong experience with BigCommerce and WooCommerce.
• Familiar with META and Google advertising platforms.

Responsibilities

• Serve as the primary digital Store Manager for assigned DTC ecommerce websites.
• Maintain brand websites across ecommerce platforms, ensuring accurate product information and pricing.
• Monitor ecommerce KPIs and optimize conversion, AOV and revenue.
• Develop and execute merchandising, email marketing, and campaigns.
• Collaborate with cross-functional teams to drive revenue and customer experience.

Skills

Revenue Driven

Customer Focused

Analytical

Hands-On

Detail Oriented

Problem Solver

Strategic Thinker

Collaborative

Organized

Adaptable

Education

Bachelor's degree in Business, Marketing, Ecommerce, or related field

Master's degree preferred

Equivalent professional experience considered

Tools

BigCommerce

WooCommerce

WordPress

Klaviyo

Microsoft Power BI

META advertising platforms

Google advertising platforms

Basic HTML

Microsoft 365

Job description

GSM Outdoors is seeking a Senior Ecommerce Manager to lead day-to-day performance and optimization of DTC websites across our outdoor and fishing brands. The role focuses on revenue, conversion, AOV, and seamless digital shopping experiences.

The candidate will own storefront health, merchandising, email campaigns, and collaboration with Marketing, Brand, Creative, Product, and IT to drive growth. This is a hands-on leadership role in a fast-paced ecommerce environment.