Senior DTC & E‑Commerce Growth Manager

Central Garden & Pet Company; Neptune Township (NJ); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Life & Disability Insurance

Health & Dependent Care FSA

401(k) with company match

Paid vacation, holidays & sick time

Employee Assistance Program

Access to online courses

Discounts on cell phones, movies & gym

Education Assistance

Referral Program with cash bonus

On-demand pay

Paid parental leave

Job summary

Central Garden & Pet Company is seeking a Senior DTC Manager to lead the Best Bully Sticks direct-to-consumer website. You’ll drive CRO, SEO, email marketing, and paid advertising while optimizing UX, product content, and merchandising. You will own catalog updates, site performance, and data-driven recommendations.

The role requires 7–10 years in DTC eCommerce with Shopify Plus experience. This on-site position at Neptune City, NJ offers a strategic leadership opportunity within a dynamic team.

Qualifications

• BA/BS in Marketing or related field.
• 7–10 years of DTC website experience focusing on CRO, SEO, app management, and content management.
• Shopify experience is required, including Shopify Plus.
• Hands-on experience with an eCommerce platform (Shopify Plus), GA, and A/B testing.
• Technical experience with Shopify Plus, Salsify, site merchandising tools, and subscription apps.
• Proficiency with MS Office, especially Excel.
• Strong communication and service orientation.
• Self-starting, proactive, and able to own activities.
• Adaptable and collaborative in a fast-paced environment.

Responsibilities

• Manage day-to-day merchandising and catalog updates for the Best Bully Sticks eCommerce site.
• Lead CRO initiatives from ideation to execution using customer insights and A/B testing.
• Improve UX and site navigation to maximize conversion and revenue.
• Oversee content across BBS.com including PDPs, categories, and promotional pages.
• Collaborate with Creative, Finance, Customer Care, Inventory/S&OP, Operations, and agencies.
• Partner with marketing to optimize email, paid media, and SEO efforts.

Skills

DTC eCommerce

CRO

SEO

PPC/paid media

A/B testing

Analytics

Conversion optimization

Cross-functional teamwork

UX optimization

Education

BA/BS in Marketing or related field

Tools

Shopify Plus

GA

Salsify

Job description

Central Garden & Pet Company is seeking a Senior DTC Manager to lead the Best Bully Sticks direct-to-consumer website. You’ll drive CRO, SEO, email marketing, and paid advertising while optimizing UX, product content, and merchandising. You will own catalog updates, site performance, and data-driven recommendations.

The role requires 7–10 years in DTC eCommerce with Shopify Plus experience. This on-site position at Neptune City, NJ offers a strategic leadership opportunity within a dynamic team.