Digital Content & Brand Strategy Lead

Automatic Data Processing, Inc.; New York (NY); Hybrid; USD 99,000 - 121,000; Full time

Job summary

Ronald McDonald House New York is seeking a Senior Manager, Digital Content Strategy to shape and execute our digital content across all owned channels. You will translate organizational priorities into engaging social media content, ensure brand voice consistency, and drive audience growth, awareness, and fundraising support.

This hybrid role requires 4–6 years in content/digital strategy or related fields, proficiency with Adobe Creative Suite and Microsoft Office, and strong storytelling,

Qualifications

• At least 4–6 years of professional experience in Content/Digital Strategy, Marketing, Advertising, Graphic Design, Communications or related field.
• Proficiency with Adobe Creative Suite and Microsoft Office and social platforms.

Responsibilities

• Lead social media strategy and brand stewardship across platforms.
• Develop integrated content strategies and editorial planning across channels.
• Capture, write, and publish multimedia social media assets aligned with brand standards.

Skills

Social Media Strategy

Brand Stewardship

Content Planning

Editorial Skills

Video Production

Analytics & Reporting

Communication

Cross-functional Collaboration

Tools

Adobe Creative Suite (InDesign, Illustrator, Acrobat Pro, Cloud)

Microsoft Office (Excel/Word/PowerPoint/Outlook)

Job description

Ronald McDonald House New York is seeking a Senior Manager, Digital Content Strategy to shape and execute our digital content across all owned channels. You will translate organizational priorities into engaging social media content, ensure brand voice consistency, and drive audience growth, awareness, and fundraising support.

This hybrid role requires 4–6 years in content/digital strategy or related fields, proficiency with Adobe Creative Suite and Microsoft Office, and strong storytelling,