Director, Content & Convening (Hybrid)

American Medical Association; Chicago (IL); Hybrid; USD 129,000 - 174,000; Full time

Job summary

The American Medical Association in Chicago, IL is seeking a Director I, Content (Hybrid) to lead content development, publishing and convening/learning opportunities for the PS2 unit, including the AMA STEPS Forward Program. This role collaborates with physician faculty and internal stakeholders, overseeing budgets, data analysis, CME certification, and cross-platform content strategy.

The position requires 3 days in the office weekly, and offers a path to advance our mission of improving

Qualifications

• Bachelor’s Degree required.
• 10+ years of experience leading educational content development, publishing and event development/planning/management.
• 3+ years’ experience with staff management, with proven ability to lead full-time and contract creatives and producers.
• Exceptional writing and editing skills, with keen attention to detail.
• Demonstrated analytical and data-driven approach to issues. Experience with Google Analytics data and knowledge of SEO best practices required.
• Demonstrated ability to collaborate with individuals from different disciplines across a matrixed organization.
• Demonstrated success applying adult learning concepts, technologies, and evaluation practices.
• Passionate storyteller, with the ability to take complex topics and slice them into easily consumable content assets.
• Experience or familiarity with health systems, physician leadership, and/or organizational well-being would be strongly preferred.
• Experience managing budgets and exceptional time and project management skills.
• Experience with creating content for practice improvement and clinician audiences preferred.

Responsibilities

• Develops long-term plan and operational plans for PS2 activation content and convening/learning opportunities aligning with business objectives and customer requirements.
• Aligns content production, publishing, channel, and convening/learning strategy with data and business objectives to ensure impact and proper allocation of budget.
• Responsible for managing department content production and convening/learning budget.
• Oversees vendor/contractor relationships, including vendor selection, contracting, and payment processing with support from PS2 administrative staff.
• Oversees PS2 data collection, analysis and reporting—including KPI reports, dashboards and leadership presentations—and uses data to recommend opportunities for improvement, new content creation and content repackaging to meet short- and long-term business unit goals.
• Oversees selection and prioritization of content for the PS2 publishing pipeline in collaboration with PS2 Leadership team.
• Oversees the development of practical activation resources for diverse audiences.
• Develops evaluation criteria for new and existing content to ensure the most relevant, up-to-date resources are available.
• Establishes processes, develops project plans, and directs staff/resource allocation to ensure alignment of content and packaging with relevant AMA editorial and brand standards and overarching business unit goals.
• Identifies continuous improvement and creates unit efficiencies.
• In collaboration with Marketing and Membership Experience (MMX) and Ed Center editorial teams, performs site audits of PS2 content and makes recommendations on content enhancements.
• In collaboration with AMA Ed Center, manages CME certification process for PS2 educational resources.
• Collaborate with PS2 team members, MMX, and other AMA business units as necessary to develop a cohesive content strategy across platforms (e.g. web, podcasts, webinars).
• and to align content with the AMA Organizational Biopsy® and Joy in Medicine™ Health System Recognition Programs and their audiences.
• Leads day-to-day management and operations of PS2 content development and, convening/learning opportunities, and collaborates across PS2 for repackaging and crosslinking opportunities.

Skills

Content leadership

Writing & editing

Data analytics

Collaboration

Adult learning

Storytelling

Budget management

Health systems knowledge

Project management

SEO knowledge

Education

Bachelor's Degree

Job description

The American Medical Association in Chicago, IL is seeking a Director I, Content (Hybrid) to lead content development, publishing and convening/learning opportunities for the PS2 unit, including the AMA STEPS Forward Program. This role collaborates with physician faculty and internal stakeholders, overseeing budgets, data analysis, CME certification, and cross-platform content strategy.

The position requires 3 days in the office weekly, and offers a path to advance our mission of improving