Senior Director of Social Media Strategy

American Medical Association; Chicago (IL); Hybrid; USD 153,000 - 207,000; Full time

Job summary

American Medical Association in Chicago is seeking a Director II Social Media (Hybrid) to lead our social media strategy and execution. You will build a high‑performing function that blends real‑time content, social listening, and paid media to maximize reach and impact.

The role requires 10+ years in social media with audience engagement, 5+ years in people management, and a track record of influencing senior leaders across departments.

Qualifications

• Bachelor’s degree in Marketing, Communications or relevant field.
• 10+ years in social media with audience engagement focus.
• 5+ years in people management.
• Deep expertise in modern social media strategy, platform operations, audience development, and digital communications trends.
• Strong analytical and data interpretation skills, with demonstrated experience using performance metrics and audience insights to guide strategic decisions.
• Proven success managing large-scale paid social campaigns and significant media budgets.
• Strong understanding of social listening, reputation management, crisis communications, and rapid-response content strategies.
• Experience overseeing and developing integrated multimedia content strategies, including video, graphics, and emerging storytelling formats.
• Demonstrated ability to influence senior leaders and collaborate effectively across departments and stakeholder groups.
• Knowledge of emerging technologies, including generative AI applications for communications and content operations.
• Some travel required.

Responsibilities

• Lead development and execution of a comprehensive, enterprise-wide social media strategy aligned with organizational priorities, reputation goals, audience growth, and business objectives.
• Serve as the organization’s senior social media strategist, advising executive leadership and cross-functional teams on emerging trends, platform dynamics, reputational risks, and engagement opportunities.
• Build and oversee a sophisticated real-time communications capability that enables rapid response to breaking news, public health developments, advocacy priorities, and emerging issues.
• Ensure platform-specific strategies are informed by audience insights, engagement trends, performance data, and evolving platform algorithms.
• Drive innovation and continuous modernization of the AMA’s social media capabilities, workflows, governance, and content operations.
• Monitor industry trends, emerging technologies, competitor activity, and audience behavior to identify opportunities for growth, innovation, and strategic differentiation.
• Manage and optimize a $1M+ paid social media budget, ensuring efficient investment, strong ROI, and measurable performance outcomes.

Skills

Social media leadership

Audience engagement

People management

Analytics & data

Paid social campaigns

Crisis communications

Multimedia content

Influencer strategy

Education

Bachelor's degree in Marketing/Communications or relevant field

Job description

American Medical Association in Chicago is seeking a Director II Social Media (Hybrid) to lead our social media strategy and execution. You will build a high‑performing function that blends real‑time content, social listening, and paid media to maximize reach and impact.

The role requires 10+ years in social media with audience engagement, 5+ years in people management, and a track record of influencing senior leaders across departments.