Senior Director, Performance Creative Strategy

Prime Visibility (Wpromote); United States; On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Winter break

Flexible schedules

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet, &

Job summary

Prime Visibility (Wpromote) is seeking a senior Performance Creative leader to guide strategy, develop teams, and translate data-driven insights into cutting-edge creative work. This role emphasizes collaboration across media, strategy, and production to deliver measurable business results.

You will oversee a small team, shape creative direction for major client accounts, and lead new business opportunities with confidence and strategic insight.

Qualifications

• 7+ years of experience in an advertising, creative, or digital marketing agency, including 5+ years leading Performance Creative for paid media clients.
• Proven success leading and developing high-performing teams, including coaching senior-level talent.
• Deep expertise in Performance Creative across Meta, TikTok, YouTube, Amazon, Programmatic, Display, and emerging paid media channels.
• A track record of translating performance insights into scalable creative strategies, testing frameworks, and measurable creative learnings.
• Experience leading senior client relationships, facilitating executive presentations, and serving as a trusted strategic advisor.
• Confidence leading new business efforts, including RFP strategy, in-person pitches, and cross-functional proposal development.
• Strong operational and business acumen, with experience contributing to staffing plans, scopes of work, resource planning, and department growth.
• A collaborative leadership style with the ability to influence across disciplines and build strong partnerships with Media, Client Services, Strategy, Production, and Operations.
• Practical experience applying AI and emerging technologies to improve creative strategy, workflows, and team efficiency.
• Exceptional communication, presentation, and problem-solving skills, with the ability to bring clarity to complex challenges.
• A builder’s mindset; you enjoy creating better systems, developing people, and continuously evolving how great Performance Creative gets done.

Responsibilities

• Lead Clients & Creative Strategy: Serve as a senior strategic partner across a portfolio of key client accounts, ensuring creative strategy drives measurable business results.
• Lead & Develop the Team: Manage a team of approximately 2-5 direct reports, including Associate Directors and Managers; coach leaders to strengthen strategic thinking and performance marketing expertise.
• Help Grow the Business: Lead the Performance Creative workstream for new business opportunities, including RFPs, pitch strategy, presentations, and in-person meetings; partner across departments to develop differentiated creative solutions.

Job description

Prime Visibility (Wpromote) is seeking a senior Performance Creative leader to guide strategy, develop teams, and translate data-driven insights into cutting-edge creative work. This role emphasizes collaboration across media, strategy, and production to deliver measurable business results.

You will oversee a small team, shape creative direction for major client accounts, and lead new business opportunities with confidence and strategic insight.