Head of Marketing Data & Analytics — Growth & Attribution

EcoShield Pest Solutions; West Valley City (UT); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Competitive compensation package

Health, dental, and vision insurance

401(k) plan with employer matching

Open PTO policy

In-office work model — 5 days a week

Job summary

EcoShield Pest Solutions in Utah is seeking a Director of Marketing Data & Analytics to own the marketing data platform, build a closed-loop measurement system, and partner with Inside Sales to connect ad clicks to calls, subscriptions, and revenue.

You will design the data infrastructure, oversee GA4 tracking, data quality, and forecasting models, and lead a growing team of analysts to produce trusted dashboards and executive insights.

Qualifications

• 8+ years in analytics or data roles, including 3+ years leading
• Expert SQL and daily hands-on fluency with a modern data stack: Snowflake or BigQuery, dbt, and Tableau or Looker
• Deep digital marketing measurement expertise: GA4, ad platform data and APIs, offline conversion pipelines, and call tracking data
• Practical attribution experience: multi touch pragmatism, incrementality testing, and familiarity with media mix modeling concepts
• Experience owning a budget and vendor relationships for data and analytics tooling
• Executive communication skills: you make complex measurement simple, honest, and decision ready
• Proven experience building and managing analyst teams

Responsibilities

• End-to-end marketing data infrastructure while partnering closely with the inside sales team to ensure that our marketing campaigns are running smoothly and efficiently.
• Closed loop attribution from first click through call, sale, and retained subscription, integrating web analytics, ad platforms, call tracking, and CRM data.
• The marketing attributed revenue methodology itself: durable, documented, explainable to executives, and resistant to channel bias. Will partner closely with the CMO on this.
• The tracking foundation on www.ecoshieldpest.com: GA4, the data layer, server-side tagging, and conversion integrity, in partnership with the Director, Paid Marketing & MarTech.
• Forecasting models Marketing runs on: qualified lead volume, sales, revenue, CAC, LTV, and funnel conversion by channel and market.
• Executive reporting: weekly funnel, CAC, and revenue dashboards the entire company trusts and uses.
• The analytics partnership with National Inside Sales: funnel benchmarks, lead scoring, routing analytics, and rep performance visibility.
• Data quality and governance: definitions, QA, and a single source of truth for marketing and sales metrics.
• Team building: as we grow the program, you will hire and develop marketing and inside sales data analysts.

Skills

Advanced SQL

Snowflake / BigQuery

dbt

Tableau / Looker

GA4 Marketing analytics

Executive communication

Team leadership

Budget management

Tools

Snowflake

BigQuery

CRM data integration

Job description

EcoShield Pest Solutions in Utah is seeking a Director of Marketing Data & Analytics to own the marketing data platform, build a closed-loop measurement system, and partner with Inside Sales to connect ad clicks to calls, subscriptions, and revenue.

You will design the data infrastructure, oversee GA4 tracking, data quality, and forecasting models, and lead a growing team of analysts to produce trusted dashboards and executive insights.