Senior Director of Performance Creative Strategy

Darkroom Studios, LLC; New York (NY); Remote; USD 100.000 - 120.000; Vollzeit

Zusammenfassung

Darkroom is seeking a visionary Creative Strategist to lead performance ad programs across Meta, TikTok, and other channels. You will guide design and video feedback, emphasize data-informed decisions, and manage Designers and Editors to produce high-volume, high-impact ads.

You’ll partner with the Director of Creative to shape creative strategy, oversee testing, and deliver assets across static, motion, and UGC formats while driving client results in a remote, English-only environment.

Qualifikationen

• 5+ years of creative strategy work on performance ad programs, with focus on short-form video and static ads.
• A digital portfolio showcasing performance ad work with short-form video, motion, and static formats.

Aufgaben

• Lead high-tempo creative strategy and direction for full-funnel ad programs (Meta, TikTok, YouTube, Display platforms).
• Design the testing roadmap and hypotheses before spend goes live.
• Own ad copy for US-based clients, adapt tone by funnel stage.
• Provide expert advice on short-form video to sell products and services.
• Translate performance data into compelling ad concepts and tests.
• Brief Designers/Editors on assets (static ads, animations, mobile videos, storyboards).
• Present work to stakeholders with clear rationale and impact.
• Collaborate with marketing to iterate based on performance metrics.

Kenntnisse

Creative strategy

Short-form video

Static ads

Meta & TikTok ads

Figma

Adobe Photoshop/Illustrator

Copywriting

Data-driven testing

Tools

Figma

Frame.io

Photoshop

Illustrator

Midjourney

Runway

ChatGPT

Jobbeschreibung

Darkroom is seeking a visionary Creative Strategist to lead performance ad programs across Meta, TikTok, and other channels. You will guide design and video feedback, emphasize data-informed decisions, and manage Designers and Editors to produce high-volume, high-impact ads.

You’ll partner with the Director of Creative to shape creative strategy, oversee testing, and deliver assets across static, motion, and UGC formats while driving client results in a remote, English-only environment.