Senior Creative Strategy Lead (Remote)

Content Creators; New York (NY); Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Unlimited PTO

Remote-First Culture

Health & Wellness benefits

401(k) with company match

Parental Leave

Growth opportunities

Job summary

Darkroom is a remote-first growth marketing firm that builds AI-powered creative strategies for paid media campaigns across Meta, TikTok, and other channels. The role focuses on leading creative strategy, producing 50–100 new ads per month, and guiding Designers and Editors to deliver assets like static ads, short-form videos, motion graphics, and UGC content.

The ideal candidate has 5+ years in creative strategy for performance ads, a strong portfolio including short-form video, and mastery of

Qualifications

• 5+ years of creative strategy work on performance ad programs.
• A digital portfolio showcasing performance ad work including short-form video, motion, and statics.
• Ability to storyboard, cut, and ship ads; comfortable using Figma for briefs and layout.
• Strong client presentation and communication skills.

Responsibilities

• Lead high-tempo creative strategy and direction for full-funnel ad programs (Meta, TikTok, YouTube, Amazon, Display).
• Design the testing roadmap and hypotheses before spend goes live.
• Own ad copy for US-based clients, adjusting tone by funnel stage.
• Provide expert guidance on short-form video concepts and briefs.
• Translate marketing data into clear, compelling ad concepts based on metrics.
• Brief Designers and Editors to produce static ads, motion, and short-form content.
• Present creative work to clients with clarity and strategic rationale.
• Monitor performance data with the marketing team to drive iterative improvements.

Skills

Creative Strategy

Short-form Video

Performance Marketing

Figma

Adobe Creative Suite

Copywriting

Data Analysis

Communication

Tools

Figma

Photoshop

Illustrator

Frame.io

Adobe Creative Suite

Job description

Darkroom is a remote-first growth marketing firm that builds AI-powered creative strategies for paid media campaigns across Meta, TikTok, and other channels. The role focuses on leading creative strategy, producing 50–100 new ads per month, and guiding Designers and Editors to deliver assets like static ads, short-form videos, motion graphics, and UGC content.

The ideal candidate has 5+ years in creative strategy for performance ads, a strong portfolio including short-form video, and mastery of