Senior Director of Marketing Analytics & Insights

ALSAC/St. Jude Children's Research Hospital; United States; Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Core Medical Coverage: low cost plans

401K Retirement Plan with 7% Employer

Exceptional Paid Time Off

Maternity / Paternity Leave

Infertility Treatment Program

Adoption Assistance

Education Assistance

Enterprise Learning and Development

Job summary

ALSAC is seeking a Senior Director of Marketing Analytics and Data Science to drive our marketing measurement strategy and optimize spend across channels. You will lead a team of data scientists and analysts, shaping MMM and MTA models to inform strategic decisions and ensure data integrity.

You will partner with Finance, Brand Marketing, Audience Strategy, and Performance Marketing to translate insights into budgeting, forecasting, and campaign tactics.

Qualifications

• Bachelor's degree required; MBA or master's preferred in Marketing, Data Science, Statistics, or related field.
• 10+ years of combined experience in marketing analytics or data science, including 5+ years in a leadership role within a large matrixed organization.
• Experience managing teams and budgets of $2M+ preferred.
• Technical proficiency in building and/or procuring MMM solutions (required) and MTA solutions (preferred).
• Advanced expertise in Google Analytics, SQL, Python, R, and familiarity with Nielsen, Neustar, or Tableau.
• Strong track record of influencing senior executives and collaborating across functions to drive data-informed decisions.

Responsibilities

• Lead development, implementation, and enhancement of MMM and MTA models.
• Align capabilities with business goals, driving data integrity, accuracy, and scalability.
• Lead a team of data scientists and analysts to deliver actionable insights and strategic recommendations.
• Spearhead A/B testing and incrementality lift testing across channels to optimize marketing tactics.
• Develop real-time dashboards and reporting for leadership and cross-functional teams.

Skills

Analytics Leadership

MMM Modeling

MTA Modeling

Budget Management

Cross-functional Collaboration

Google Analytics

Python

SQL

Education

Bachelor's degree; MBA or master's preferred

Tools

Nielsen

Neustar

Tableau

Job description

ALSAC is seeking a Senior Director of Marketing Analytics and Data Science to drive our marketing measurement strategy and optimize spend across channels. You will lead a team of data scientists and analysts, shaping MMM and MTA models to inform strategic decisions and ensure data integrity.

You will partner with Finance, Brand Marketing, Audience Strategy, and Performance Marketing to translate insights into budgeting, forecasting, and campaign tactics.