Head of Marketing Analytics & Measurement (Remote)

ALSAC/St. Jude Children's Research Hospital; Memphis (TN); Hybride; USD 180 000 - 240 000; Plein temps

Résumé du poste

ALSAC/St. Jude Children's Research Hospital seeks a visionary Sr. Director of Marketing Measurement & Analytics to lead MMM and MTA initiatives, guiding budgeting and strategic decisions with data-driven insights.

You will manage a high-performing team of data scientists and analysts, partnering with brand, audience, performance marketing, development, and finance to optimize campaigns and measure ROI across channels.

Qualifications

• Bachelor's degree required; MBA or master's degree preferred in Marketing, Data Science, Statistics, or related field.
• 10+ years in marketing analytics or data science with 5+ years in a leadership role in a large matrixed org.
• Experience managing teams and budgets of $2M+ preferred.
• Technical proficiency in MMM/ MTA solutions; proficiency with Google Analytics, SQL, Python, R, and BI tools.

Responsabilités

• Lead development, implementation, and enhancement of MMM and MTA models in a build-or-buy hybrid setup.
• Align analytics capabilities with business goals to drive data integrity, accuracy, and scalability.
• Direct a team of 8–12 data scientists and analysts, fostering growth and innovation.
• Oversee A/B testing and incrementality lift initiatives across digital, social, and traditional channels.
• Develop real-time dashboards and reports for leadership and cross-functional teams, linking analytics to financial impact.

Connaissances

Marketing analytics

Data science

Leadership

A/B testing

Budget management

Cross-functional collaboration

Formation

Bachelor's degree

MBA or Master’s degree

Outils

Google Analytics

SQL

Python

R

Tableau

Nielsen

Neustar

Description du poste

ALSAC/St. Jude Children's Research Hospital seeks a visionary Sr. Director of Marketing Measurement & Analytics to lead MMM and MTA initiatives, guiding budgeting and strategic decisions with data-driven insights.

You will manage a high-performing team of data scientists and analysts, partnering with brand, audience, performance marketing, development, and finance to optimize campaigns and measure ROI across channels.