Sr. Director, Marketing Measurement & Analytics (Memphis TN or Remote in USA)

St. Jude Children's Research Hospital - ALSAC; Memphis (TN); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Core medical coverage

401K

Paid time off

Maternity / Paternity leave

Infertility treatment

Adoption assistance

Education assistance

Learning and development

Job summary

St. Jude Children's Research Hospital - ALSAC is seeking a Sr Director of Marketing Analytics and Data Science to lead measurement strategies and optimize marketing spend. You will manage a team of data scientists and analysts, shaping campaign strategies and financial impact across channels.

The role emphasizes building MMM/MTA capabilities, guiding annual budgeting, forecasting, and performance insights, with strong collaboration across Finance, Brand Marketing, and Audience Strategy.

Qualifications

• Bachelor's degree required; MBA or master's degree preferred in Marketing, Data Science, Statistics, or a related field.
• 10+ years of combined experience in marketing analytics or data science, including 5+ years in a leadership role within a large matrixed organization.
• Experience managing teams and budgets of $2M+ preferred.
• Technical proficiency in building and/or procuring MMM solutions (required) and MTA solutions (preferred).
• Advanced expertise in Google Analytics, SQL, Python, R, and familiarity with platforms like Nielsen, Neustar, or Tableau.
• Strong track record of influencing senior executives and collaborating across functions to drive data-informed decisions.

Responsibilities

• Lead the development, implementation, and enhancement of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) models in a flexible build-or-buy hybrid scenario.
• Align capabilities with business goals, driving data integrity, accuracy, and scalability.
• Lead a team of 8-12 data scientists and analysts, fostering innovation and growth.
• Spearhead A/B testing and incrementality lift testing to optimize marketing tactics across channels.
• Develop real-time dashboards and reporting solutions for leadership and cross-functional teams.

Skills

MMM solutions

MTA solutions

Team leadership

Budget management

Google Analytics

SQL

Python

R

Tableau

Executive influence

Education

Bachelor's degree

MBA or Master's preferred

Tools

Nielsen

Neustar

Tableau

Job description

At ALSAC you do more than make a living; you make a difference.

We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.

As the Sr Director of Marketing Analytics and Data Science at ALSAC, you will be the driving force behind our marketing measurement strategies, optimizing marketing spend across various channels. You will lead a high-performing team of data scientists and analysts, ensuring our analytics capabilities inform effective marketing decisions across the organization.

Essential Job Functions

Capability Ownership

• Lead the development, implementation, and continuous enhancement of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) models in a flexible build-or-buy hybrid scenario.
• Align capabilities with business goals, driving data integrity, accuracy, and scalability.
• Adapt to market trends and technological advancements to ensure robust marketing measurement.

Data-Driven Strategy

• Champion the use of MMM and MTA insights for annual budgeting, forecasting, and tactical investment decisions.
• Partner with Development, Brand Marketing & Audience Strategy, Performance Marketing, and Finance to shape campaign strategies and assess financial impact.
• Leverage data-driven insights for optimized campaign strategies.

Analytics Leadership

• Lead a team of 8-12 data scientists and analysts, fostering innovation, collaboration, and professional growth.
• Stay ahead of industry best practices and emerging tools to maintain a cutting‑edge analytics function.
• Cultivate an environment that encourages growth and continuous enhancement of marketing analytics practices.

Testing And Experimentation

• Spearhead A/B testing and incrementality lift testing initiatives to optimize marketing tactics across digital, social, and traditional channels.
• Ensure measurable ROI improvements through effective testing and optimization.

Reporting & Dashboards

• Develop real-time dashboards and reporting solutions to provide leadership and cross‑functional teams with actionable insights.
• Present strategic recommendations to senior leadership, aligning analytics with organizational objectives.
• Collaborate with Finance to assess the financial impact of marketing strategies, ensuring alignment with broader business objectives.

Knowledge And Qualifications

• Bachelor's degree required; MBA or master's degree preferred in one of the following fields of study: Marketing, Data Science, Statistics, or a related field.
• 10+ years of combined experience in marketing analytics or data science, including 5+ years in a leadership role within a large matrixed organization.
• Experience managing teams and budgets of $2M+ preferred.
• Technical proficiency in building and/or procuring MMM solutions (required) and MTA solutions (preferred).
• Advanced expertise in Google Analytics, SQL, Python, R, and familiarity with platforms like Nielsen, Neustar, or Tableau.
• Strong track record of influencing senior executives and collaborating across functions to drive data-informed decisions.
• Performs other various job functions as assigned.

Location

This position is Memphis‑preferred, though we welcome strong candidates from other U.S. locations.

Benefits & Perks

The following Benefits & Perks apply to Full-Time Roles Only.

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more

We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.

ALSAC is an equal employment opportunity employer.

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

No Search Firms

ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.