Director of Marketing Analytics & Measurement

St. Jude Children's Research Hospital - ALSAC; Memphis (TN); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Core medical coverage

401K

Paid time off

Maternity / Paternity leave

Infertility treatment

Adoption assistance

Education assistance

Learning and development

Job summary

St. Jude Children's Research Hospital - ALSAC is seeking a Sr Director of Marketing Analytics and Data Science to lead measurement strategies and optimize marketing spend. You will manage a team of data scientists and analysts, shaping campaign strategies and financial impact across channels.

The role emphasizes building MMM/MTA capabilities, guiding annual budgeting, forecasting, and performance insights, with strong collaboration across Finance, Brand Marketing, and Audience Strategy.

Qualifications

• Bachelor's degree required; MBA or master's degree preferred in Marketing, Data Science, Statistics, or a related field.
• 10+ years of combined experience in marketing analytics or data science, including 5+ years in a leadership role within a large matrixed organization.
• Experience managing teams and budgets of $2M+ preferred.
• Technical proficiency in building and/or procuring MMM solutions (required) and MTA solutions (preferred).
• Advanced expertise in Google Analytics, SQL, Python, R, and familiarity with platforms like Nielsen, Neustar, or Tableau.
• Strong track record of influencing senior executives and collaborating across functions to drive data-informed decisions.

Responsibilities

• Lead the development, implementation, and enhancement of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) models in a flexible build-or-buy hybrid scenario.
• Align capabilities with business goals, driving data integrity, accuracy, and scalability.
• Lead a team of 8-12 data scientists and analysts, fostering innovation and growth.
• Spearhead A/B testing and incrementality lift testing to optimize marketing tactics across channels.
• Develop real-time dashboards and reporting solutions for leadership and cross-functional teams.

Skills

MMM solutions

MTA solutions

Team leadership

Budget management

Google Analytics

SQL

Python

R

Tableau

Executive influence

Education

Bachelor's degree

MBA or Master's preferred

Tools

Nielsen

Neustar

Tableau

Job description

St. Jude Children's Research Hospital - ALSAC is seeking a Sr Director of Marketing Analytics and Data Science to lead measurement strategies and optimize marketing spend. You will manage a team of data scientists and analysts, shaping campaign strategies and financial impact across channels.

The role emphasizes building MMM/MTA capabilities, guiding annual budgeting, forecasting, and performance insights, with strong collaboration across Finance, Brand Marketing, and Audience Strategy.