Senior Director of Insurance Demand

Gen Digital Inc.; Arizona; On-site; USD 170,000 - 230,000; Full time

Job summary

Gen Digital Inc. in the United States is seeking a Senior Director of Insurance Demand for Savvy, our P&C insurance marketplace. The role focuses on expanding demand across clicks, call transfers, and data leads with carriers, agencies, lead exchanges and marketplaces.

Collaborate with engineering and analytics teams to drive performance, onboard new partners, and position Savvy as an industry-leading customer acquisition partner for insurance carriers and marketplaces.

Qualifications

• 10+ years of relevant experience in insurance lead generation, demand partnerships, or business development.
• Deep knowledge of the P&C insurance lead generation industry, including clicks, call transfers, data leads, and the carrier, agency, lead exchange, and marketplace landscape.
• Established relationships with the relevant customer acquisition teams at major P&C carriers and lead exchanges.
• Experience working at a major lead exchange or insurance marketplace in the United States.
• Fluency in the commercial arrangements common in insurance lead generation.
• Experience negotiating marquee contracts with major P&C carriers.
• Analytically proficient, can rigorously business-case potential partners and deal structures.
• Savvy enough with Looker and Tableau to be comfortable self serving basic tasks

Responsibilities

• Own demand relationships with leading P&C insurance carriers, agencies, lead exchanges and marketplaces
• Manage demand for clicks, call transfers, data leads, including developing direct demand relationships when it’s advantageous to do so
• Help our most strategic demand partners to profitably spend more with us
• Identify new demand opportunities and determine the business case for onboarding them
• Work with engineering and data teams to scope and onboard new demand partners or products
• Drawing from experience, work with data science teams to improve positioning of our inventory to demand partners

Skills

Relationship management

Business development

Insurance lead generation

Analytical

Tools

Looker

Tableau

Job description

About the Role

We are seeking a Senior Director of Insurance Demand for our P&C insurance marketplace, Savvy. This role is integral to cementing Savvy as a best-in-class customer acquisition partner for insurance carriers, agencies, lead exchanges and marketplaces.

This person will be responsible for expanding Savvy’s relationships across clicks, call transfers and data leads; and into new lines of business in addition to our core auto insurance offering. They will ensure industry best account management practices with demand partners. And they will support our engineering, data science and analytics teams with best practices that drive performance for demand partners and yield for Savvy.

Success in this role requires a deep background in insurance lead generation, a track record of architecting and executing mutually valuable partnerships, and the desire to help grow our business from a strong player into an undisputed industry leader.

What You'll Do

• Relationship Management: Own demand relationships with leading P&C insurance carriers, agencies, lead exchanges and marketplaces

• Increase Breadth and Depth: Manage demand for clicks, call transfers, data leads, including developing direct demand relationships when it’s advantageous to do so

• Foster Account Growth: Help our most strategic demand partners to profitably spend more with us

• Add New Logos: Identify new demand opportunities and determine the business case for onboarding them

• Support New Partner Onboarding: Work with engineering and data teams to scope and onboard new demand partners or products

• Influence Inventory Management: Drawing from experience, work with data science teams to improve positioning of our inventory to demand partners

Who You Are

Qualifications

• 10+ years of relevant experience in insurance lead generation, demand partnerships, or business development

• Deep knowledge of the P&C insurance lead generation industry, including clicks, call transfers, data leads, and the carrier, agency, lead exchange, and marketplace landscape

• Established relationships with the relevant customer acquisition teams at major P&C carriers and lead exchanges

• Experience working at a major lead exchange or insurance marketplace in the United States

• Fluency in the commercial arrangements common in insurance lead generation

• Experience negotiating marquee contracts with major P&C carriers

• Analytically proficient, can rigorously business-case potential partners and deal structures

• Savvy enough with analytical tools like Looker and Tableau to be comfortable self serving basic tasks