Senior Director of Growth Marketing

Leadout Capital; San Francisco (CA); Vor Ort; USD 180.000 - 260.000; Vollzeit

Zusammenfassung

MeshMesh is seeking a Senior Director of Growth Marketing to own strategy and execution across demand generation, lifecycle, product-led growth, and digital channels. You will lead a team to drive pipeline and revenue, partnering with Sales, Product, Brand, Content, and Customer Success to align on the customer journey.

You will build agentic marketing workflows using AI agents and coding tools to create demos, proofs of value, and scalable growth assets.

Qualifikationen

• 12+ years in growth, demand gen, or digital marketing in B2B tech/SaaS
• 6+ years leading marketing teams
• Hands-on with agentic marketing and AI tools
• Data-driven with funnel metrics, attribution, experimentation
• Strong executive communication and cross-functional leadership

Aufgaben

• Define and own growth strategy, funnel, and targets across acquisition, conversion, and expansion.
• Lead, hire, coach, and develop a team of growth, demand gen, lifecycle, and marketing operations leaders.
• Partner with Solution Engineering to apply agentic solution engineering to growth and create self-serve experiences, demos, and proofs of value.
• Build agentic marketing workflows using AI agents to automate campaign creation, personalization, testing, lead qualification, and performance analysis.
• Drive rigorous experimentation across channels, messaging, and conversion paths.
• Collaborate with Sales, Product, Brand, Content, and CS to align on pipeline goals and the customer journey.
• Own growth budget, forecasting, attribution, and reporting for executive leadership.
• Define and track metrics like pipeline, CAC, conversion rates, and productivity gains from agentic workflows.

Kenntnisse

Growth marketing

Team leadership

Data-driven marketing

Executive communication

AI agent marketing

Ausbildung

Bachelor's degree or equivalent

Tools

AI agents

Marketing automation tools

Analytics platforms

Jobbeschreibung

What You'll Be Doing & Why It Matters

The MeshMesh team is building the next-generation mesh networking platform for Salesforce customers. As the Senior Director of Growth Marketing, you will own the strategy and execution for how MeshMesh acquires, converts, and expands customers, leading a team that drives pipeline and revenue across demand generation, lifecycle, product-led growth, and digital channels. You will champion agentic solution engineering, partnering with Solution Engineering and Product to use AI agents and AI coding tools to build interactive demos, prototypes, and proof-of-value experiences that become scalable growth assets for the funnel.

Core Responsibilities & Scope

• Define and own the growth marketing strategy, funnel, and targets across acquisition, conversion, and expansion.
• Lead, hire, coach, and develop a team of growth, demand generation, lifecycle, and marketing operations leaders.
• Partner with Solution Engineering to apply agentic solution engineering to growth, turning AI-built demos, prototypes, and proofs of value into self-serve experiences, campaigns, and sales enablement assets.
• Build agentic marketing workflows that use AI agents to automate campaign creation, personalization, testing, lead qualification, and performance analysis, with human-in-the-loop checkpoints.
• Drive a rigorous experimentation program across channels, messaging, and conversion paths.
• Partner with Sales, Product, Brand, Content, and Customer Success leaders to align on pipeline goals and the customer journey.
• Own the growth budget, forecasting, attribution, and reporting, and communicate results to executive leadership.
• Define and track metrics, including pipeline, CAC, conversion rates, and productivity gains from agentic workflows.
• Work through ambiguity and test new channels, formats, and growth models.

Minimum Requirements

• You have 12+ years of experience in growth, demand generation, or digital marketing, including 6+ years leading marketing teams.
• You have a proven track record of building and scaling growth programs that deliver pipeline and revenue in a B2B technology or SaaS business.
• You have hands-on experience with, or a strong interest in, agentic marketing and agentic solution engineering, and you coach your team to build with AI agents and AI coding tools.
• You are data-driven and expert in funnel metrics, attribution, experimentation, and marketing technology.
• You have strong executive communication and cross-functional leadership skills.
• You have a degree or equivalent relevant experience
• You are an agentic first product marketer using AI and automation.

Preferred Qualifications

• You have built or run agentic workflows (e.g., with Agentforce or similar AI agent tools) in a growth marketing context.
• You have experience with product-led growth and self-serve motions.
• You have experience partnering with Solution Engineering on demos and proof-of-value programs.
• You have excellent written communication skills.
• You can lead through influence across a complex organization.