Senior Director of Digital Merchandising & Personalization

Solomon Page Fashion & Beauty; United States; Vor Ort; USD 225.000 - 250.000; Vollzeit

Benefits dieser Stelle

Relocation assistance

Zusammenfassung

Solomon Page Fashion & Beauty seeks a Senior Director of Digital Merchandising to own the end-to-end digital shopping journey for a leading fitness brand’s DTC channel. You will balance brand storytelling with revenue, conversion, and customer engagement while leading a high-performing team.

The role requires deep expertise in merchandising, product discovery, personalization, experimentation, and data-driven decision making. In-office relocation assistance is available for the right candidate.

Qualifikationen

• 12+ years in ecommerce/digital merchandising leadership.
• Proven revenue, conversion, and customer experience ownership in a high-volume DTC context.
• Deep expertise in site merchandising, product discovery, searchandising, personalization, and CRO.
• Hands-on experience with PLP service providers and merchandising platforms.
• Experience with AI-powered merchandising and intelligent recommendations.
• Excellent leadership and cross-functional influence; footwear/apparel or consumer lifestyle brand experience preferred.

Aufgaben

• Own the overall digital site merchandising strategy to maximize revenue, conversion, and customer journey quality.
• Lead merchandising across homepage, PLPs, onsite search, navigation, and promotional experiences.
• Develop seasonal merch plans, launch calendars, dynamic collections, and storytelling frameworks.
• Set best practices for assortment presentation, taxonomy, filters, and zero-result experiences.
• Own onsite search strategy, relevance tuning, and product discovery.
• Evaluate and optimize PLP services and merchandising platforms.
• Guide on-site personalization, segmentation, and dynamic content.
• Develop an AI-enabled merchandising roadmap with intelligent recommendations.
• Lead ongoing A/B/multivariate testing; prioritize experiments.
• Serve as voice of the customer using analytics and sell-through data.
• Partner with Creative/Brand Marketing on digital creative direction and imagery.
• Connect onsite merchandising to lifecycle strategies for all customer segments.
• Collaborate across teams to deliver seamless site experiences.
• Work with Digital Product and Engineering to optimize Shopify capabilities.
• Develop executive reporting linking merchandising to revenue and key KPIs.
• Build scalable processes and governance for seasonal launches and events.
• Recruit and mentor a high-performing Site Merchandising team.

Kenntnisse

Ecommerce leadership

Digital merchandising

DTC expertise

Strategic vision

Cross-functional leadership

Tools

Shopify

Shopify Plus

Nosto

Constructor

Bloomreach

Algolia

Monetate

Adobe Target

Optimizely

VWO

GA4

Tableau

Looker

Jobbeschreibung

Solomon Page Fashion & Beauty seeks a Senior Director of Digital Merchandising to own the end-to-end digital shopping journey for a leading fitness brand’s DTC channel. You will balance brand storytelling with revenue, conversion, and customer engagement while leading a high-performing team.

The role requires deep expertise in merchandising, product discovery, personalization, experimentation, and data-driven decision making. In-office relocation assistance is available for the right candidate.