Director, Ecommerce & Merchandising Brand Lead

Solomon Page; New York (NY); Hybrid; USD 170,000 - 190,000; Full time

Job summary

Solomon Page is recruiting a Director, Ecommerce and Merchandising Brand Lead for a leading fashion footwear client in Midtown Manhattan. The role blends analytics with creative vision to drive store performance across digital storefronts, optimize consumer journeys, and maximize ROI.

The ideal candidate has 8–12 years of merchandising experience in ecommerce or DTC retail, strong analytics, and familiarity with Shopify and Salsify.

Qualifications

• 8–12 years of product merchandising experience in ecommerce or DTC retail.
• Bachelor’s degree in a related field.
• Proficiency with analytics and performance tracking.
• Experience leading cross-functional teams; strong relationship-building skills.
• Experience with Shopify and Salsify preferred.

Responsibilities

• Own objectives and KPIs to drive ecommerce success, partnering with marketing, inventory, and promotions to develop and execute seasonal strategies.
• Define and lead a clear merchandising strategy across the consumer journey to drive conversion through storytelling and optimized site capabilities.
• Drive site merchandising innovation through testing, technology adoption, and process improvements.
• Partner with planning teams to manage inventory levels, optimize stock turnover, and oversee open-to-buy budgets.
• Analyze product and category performance, consumer insights, and market trends to inform assortment decisions.
• Collaborate with digital channel partners to align campaigns with the on-site experience.
• Partner with brand marketing to develop visual and written content that strengthens storytelling.
• Lead test-and-learn initiatives that drive measurable revenue results and improve the consumer experience.
• Lead and mentor the site merchandising team with a culture of continuous improvement and accountability.
• Evaluate front-end and back-end technologies to maintain a competitive edge.

Skills

Google Analytics

BI tools

Data analysis

Cross-functional leadership

Shopify

Salsify

Education

Bachelor’s degree

Job description

Our client, a leading fashion footwear company, is seeking a Director, Ecommerce and Merchandising Brand Lead to join their team on a full-time basis. This role is responsible for driving the success of key branded digital storefronts by developing and continuously optimizing merchandising strategy throughout the consumer journey. The ideal candidate blends strong analytical expertise and business acumen with creative vision, building compelling brand experiences and product assortments that fuel sales growth and maximize ROI. This role reports to the Vice President of Ecommerce Merchandising and is based in Midtown New York City on a hybrid schedule, three days in office and two days remote.

• Salary Range: $170-190k

Responsibilities

• Own business objectives and KPIs that drive ecommerce success, partnering with key stakeholders across marketing, inventory, and promotions to develop and execute seasonal strategies.
• Define and lead a clear merchandising strategy that brings seasonal and core product stories to life across the full consumer journey, from acquisition through retention, with a focus on driving conversion through storytelling and optimized site capabilities.
• Drive innovation in site merchandising through ongoing experimentation, technology adoption, and process improvements.
• Partner with planning teams to manage inventory levels, optimize stock turnover, and oversee open-to-buy budgets.
• Continuously analyze product and category performance, consumer insights, and market trends to inform assortment decisions and strategic direction.
• Collaborate with digital channel partners to execute against the merchandising campaign calendar, aligning paid media and CRM efforts with the on-site experience.
• Partner with brand marketing to develop compelling visual and written content that enhances product appeal and strengthens brand storytelling.
• Develop and lead test-and-learn initiatives that drive measurable revenue results and improve the overall consumer experience.
• Lead, mentor, and manage the site merchandising team, setting clear direction and fostering a culture of continuous improvement, innovation, and accountability.
• Evaluate and adopt emerging front-end and back-end technologies and tools to enhance team effectiveness and maintain a competitive edge.

Required Qualifications

• Bachelor’s degree in Ecommerce, Marketing, Fashion Merchandising, Business Administration, or a related field.
• 8-12 years of product merchandising experience within ecommerce and/or direct-to-consumer retail.
• Proficiency in Google Analytics, BI tools, data analysis, and performance tracking.
• Proven ability to lead and influence cross-functional teams in a fast-paced retail environment, with strong relationship-building and partnership skills.
• Experience with Shopify and Salsify strongly preferred.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers, which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook and LinkedIn.

Opportunity Awaits.