Senior Director of Digital Growth & E-Commerce

BIBIBOP Asian Grill; Columbus (OH); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Generous paid time off

Health insurance

HAS

Retirement benefits or accounts

Gym memberships or discounts

Job summary

BIBIBOP Asian Grill is seeking a Senior Director of Digital Marketing to lead all paid, earned, and owned initiatives across channels, with a focus on growing sales and acquiring new customers.

This role will oversee e-commerce platforms (desktop and app), manage third-party delivery partnerships, and negotiate vendor contracts to maximize ROI, driving a world-class digital sales engine for the brand.

Qualifications

• 7–10 years of progressive experience in digital marketing for an omni-channel merchant, retailer, or QSR brand.
• Proven track record of driving digital sales and e-commerce growth through paid, earned, and owned channels.
• Experience managing loyalty platforms, CRM, and reputation management programs.
• Strong understanding of media planning and buying, including search, paid social, streaming, and display.
• Experience with third-party delivery platforms and vendor contract negotiation.

Responsibilities

• Lead digital marketing across paid, earned, and owned channels to grow sales.
• Oversee and optimise e-commerce platforms (desktop and mobile app) to improve conversion and revenue.
• Manage relationships with third-party delivery platforms and negotiate favorable terms.
• Set and track KPIs, analyse performance data, and drive ROI.
• Build, mentor, and grow a high-performing digital marketing team.

Skills

Digital marketing

E-commerce growth

Media planning

Team leadership

Analytics

Tools

CRM software

Loyalty platforms

Job description

BIBIBOP Asian Grill is seeking a Senior Director of Digital Marketing to lead all paid, earned, and owned initiatives across channels, with a focus on growing sales and acquiring new customers.

This role will oversee e-commerce platforms (desktop and app), manage third-party delivery partnerships, and negotiate vendor contracts to maximize ROI, driving a world-class digital sales engine for the brand.