Digital Marketing Lead: Data-Driven E-commerce Growth

Burkett Restaurant Equipment & Supplies; Perrysburg (OH); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health, Dental, Vision

401(k) with company match

PTO & Holidays

Hybrid work after onboarding

Career growth opportunities

Job summary

Burkett Restaurant Equipment & Supplies is seeking a hands-on Digital Marketing Manager to lead and execute our digital marketing strategy. This is an ownership role - you will be the primary driver of performance across our website, content, e-commerce, paid media, email/CRM, and SEO channels.

The ideal candidate brings both strategic thinking and executional depth, working closely with leadership and cross-functional teams to grow traffic, engagement, and online revenue.

Qualifications

• 5-7+ years of digital marketing experience across multi-channel programs.
• Strong content creation, management and delivery abilities across key channels.
• Hands-on experience with email/CRM platforms; Klaviyo preferred.
• Proficiency with Google Analytics / GA4 and turning data into decisions.
• Experience managing paid search and/or paid social campaigns.
• Excellent writing and communication skills; able to present to leadership.

Responsibilities

• Own health, performance, and growth of burkett.com as our primary digital storefront.
• Lead SEO strategy, keyword research, site audits, rank tracking, and on-page optimization.
• Champion UX improvements via heatmaps and funnel data to improve customer journey.
• Lead CRO efforts to increase add-to-cart, checkout completion, and site revenue.
• Manage content across channels from website to social and email.
• Maintain a content calendar aligning website updates, campaigns, and product launches.
• Develop original content for website copy, blog, emails, social, and promotions.
• Oversee social media presence and publishing calendar; grow engagement.
• Collaborate across departments and manage stakeholders.
• Drive revenue through owned/paid channels and lifecycle programs.
• Build, manage, and optimize paid search and paid social; monitor ROAS.
• Analyze campaigns; present insights and optimization recommendations.
• Own marketing analytics; create unified dashboards and reports.
• Define and track KPIs; report to leadership with action steps.
• Identify trends and growth opportunities to refine roadmap.
• Stay current on industry trends and tools; offer timely recommendations.

Skills

Digital marketing strategy

Multi-channel programs

Data-driven decision making

Content creation & delivery

Email/CRM platforms

Google Analytics/GA4

Paid search & paid social

Writing & communication

Leadership collaboration

Self-starter / ownership

Tools

Shopify

Klaviyo

Google Analytics/GA4

Google Ads

VWO/Optimizely/A/B testing tools

Asana

Trello

CoSchedule

Job description

Burkett Restaurant Equipment & Supplies is seeking a hands-on Digital Marketing Manager to lead and execute our digital marketing strategy. This is an ownership role - you will be the primary driver of performance across our website, content, e-commerce, paid media, email/CRM, and SEO channels.

The ideal candidate brings both strategic thinking and executional depth, working closely with leadership and cross-functional teams to grow traffic, engagement, and online revenue.