Senior Director of Communications

Genesis-Women; Dallas (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Genesis Women’s Shelter & Support is a nonprofit providing safety, shelter and advocacy for women and children. The Senior Director of Communications will steer external marketing, earned media, and social/digital content to raise brand awareness and support fundraising goals.

The role supervises the design and communications team, manages website and campaigns, and works with reporters to elevate the agency’s story during current events and ongoing programs.

Qualifications

• Minimum of a Bachelor’s degree in communications or related field.
• 3+ years of communications or public relations experience required.
• Ability to write for media and demonstrate AP style proficiency.
• Experience managing multiple social platforms and media inquiries.
• Proficient with donor software and digital marketing tools.
• Strong organizational and time-management skills.

Responsibilities

• Oversee external communications, marketing, and branding initiatives.
• Coordinate media relations, press releases, and media alerts.
• Lead website management and social media strategy.
• Develop content for newsletters, blogs, and promotional materials.
• Collaborate with PR partners for proactive media outreach.
• Prepare backgrounders and coordinate CEO interviews when needed.
• Analyze metrics from social, email, and website campaigns.
• Plan integrated marketing campaigns and fundraising efforts.

Skills

Communications experience

Public relations experience

Verbal and written communication

Organizational skills

Independent/self-starter

Multitasking in fast-paced env

Education

Bachelor’s degree in Communications or related field

Tools

Raiser’s Edge

MailChimp

WordPress

Microsoft Office

Canva

Outlook

Job description

Genesis Women’s Shelter & Support is a non‑profit agency providing a continuum of care for women and children who are victims of family violence. For years Genesis has been providing safety, shelter, crisis intervention, on‑going counseling and advocacy for women and children at both residential and non‑residential locations. Genesis continues to be a community leader in providing training and education on issues surrounding intimate partner and gender‑based violence.

The Senior Director of Communications will further all external marketing and communication efforts, including but not limited to website management, earned media, and social/digital media. The main goal of the Senior Director of Communications will be to increase brand awareness of Genesis Women’s Shelter and the issue of domestic violence as a whole while supporting all development efforts to reach annual fundraising goals.

• Supervise and support Genesis Director of Graphic Design and the Graphic Designer & Communications Assistant. Including but not limited to the development of the website and certain social media posts, branding guidelines across the agency, creation of all collateral design and written copy for printed projects and swag items.
• Generates the Genesis monthly e-newsletter content and design with consideration both to call‑to‑actions and nurturing/educational content.
• Responsible for creating, scheduling and posting social media content proactively, as well as responding reactively to comments and messages.
• Have an awareness of current events and how they may affect the issue of domestic violence and the women and children served by Genesis.
• Work with public relations partners to strategically plan ongoing communications in conjunction with unexpected news stories, current events and media inquiries.
• Assist with handling inbound media requests; including creating media backgrounders to prepare CEO and other Chief Officers’for interviews; sitting in on media interviews as requested and working directly with reporters to coordinate interviews and requested information.
• Proactively reach out to reporters to pitch story ideas for additional media coverage.
• Create press releases and media alerts ranging from events to organizational updates, including communicating with reporters in response to press releases and media advisories.
• Responsible for keeping a pulse on the news to notice any industry disruptions or trends of note. Review news articles may result in social media posts, blog articles, opinion pieces, etc.
• Participate in creating integrated marketing fundraising campaigns, from conception and strategy through execution; cross‑pollinate content, social media, public relations, digital, etc. to best achieve desired results.
• Create and oversee annual giving campaigns such as, but not limited to, North Texas Giving Day, Giving Tuesday and End of Year Giving.
• Execute monthly reporting, including analyzing social media metrics, email marketing, website analytics, success of fundraising campaigns, etc.

Skills / Requirements:

• Bachelor’s degree in Communication or other related field preferred
• Minimum of 3 years’ experience in communications or public relations work
• Knowledge of how to work with reporters both proactively and reactively
• Prior experience managing multiple social media platforms
• Knowledge of AP writing style
• Experience with Raiser’s Edge (donor software), MailChimp, WordPress strongly preferred
• Proficient in Microsoft Office (Word, Excel, PowerPoint) and Outlook
• Experience in Canva a plus
• Ability to work independently and be a self‑starter with little to no on‑site supervision
• Ability to communicate proficiently, both verbal and written
• Possess strong organizational skills and the ability to multi‑task and prioritize in a highly fast‑paced environment meeting various deadlines