Director of Communications, Brand & Fundraising

Genesis Women's Shelter & Support; Dallas (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Genesis Women’s Shelter & Support in Dallas is seeking a Senior Director of Communications to lead external marketing, earned media, and digital strategies. This role will oversee website management, branding, and the creation of collateral, while supporting fundraising and awareness goals.

You will supervise the design team, craft press materials, pitch stories, coordinate with PR partners, and guide content across social media, email, and reports.

Qualifications

• Bachelor’s degree in Communication or related field preferred.
• Minimum of 3 years’ experience in communications or public relations work.
• Knowledge of how to work with reporters both proactively and reactively.
• Prior experience managing multiple social media platforms.
• Knowledge of AP writing style.
• Experience with donor software (Raiser's Edge), MailChimp, and WordPress strongly preferred.
• Proficiency in Microsoft Office and Outlook.
• Experience with Canva a plus.
• Ability to work independently and meet deadlines.

Responsibilities

• Supervise and support Genesis Director of Graphic Design and the Graphic Designer & Communications Assistant.
• Develop the website and certain social media posts, branding guidelines across the agency, and collateral design and copy for printed projects and swag items.
• Generate monthly e-newsletter content and design with call‑to‑actions and educational content.
• Create, schedule, and post social media content; engage with audience.
• Monitor current events affecting domestic violence issues and the agency’s beneficiaries.
• Collaborate with PR partners on ongoing communications and media inquiries.
• Pitch story ideas to reporters for additional coverage and assist with media interviews.
• Create press releases and media alerts for events and organizational updates.
• Track news trends and leverage content for social, blogs, or opinion pieces.
• Lead integrated marketing campaigns and annual giving efforts (Giving Day, Giving Tuesday, End of Year).
• Execute monthly reporting on social media metrics, email marketing, and website analytics.

Skills

Media relations

Strategic communications

Crisis communications

Digital marketing

Team leadership

Content strategy

Public relations

AP style

Donor communications

WordPress

Education

Bachelor’s degree in Communication or related field

Tools

Raiser's Edge

Mailchimp

WordPress

Canva

Job description

Genesis Women’s Shelter & Support in Dallas is seeking a Senior Director of Communications to lead external marketing, earned media, and digital strategies. This role will oversee website management, branding, and the creation of collateral, while supporting fundraising and awareness goals.

You will supervise the design team, craft press materials, pitch stories, coordinate with PR partners, and guide content across social media, email, and reports.