Senior Director, Media & Growth

PayPal; New York (NY); On-site; USD 260,000 - 360,000; Full time

Job summary

PayPal is seeking a Senior Director, Media & Growth to lead our global paid media strategy and drive measurable growth across consumer and merchant businesses. This senior role intersects performance marketing, brand media, and data-driven customer acquisition, translating business objectives into integrated media plans that scale outcomes.

You will manage agency partners, platform partners, and cross-functional stakeholders, reporting to the SVP of Marketing Operations.

Qualifications

• 12+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.
• Strategic leadership in marketing, with global paid media strategy experience.

Responsibilities

• Develop and articulate a clear, compelling vision and strategy for the marketing function.
• Lead the global paid media strategy across channels (search, social, display, video, streaming, OOH, emerging platforms).
• Own growth targets (GNA, MAA) through paid media investment and full-funnel performance marketing.
• Guide data measurement frameworks (MMM, multi-touch attribution, incrementality testing) to optimize impact.

Job description

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

The Senior Director, Media & Growth is a newly created, highly strategic marketing role. This new leader will manage our global paid media strategy and drive measurable growth across our consumer and merchant businesses. This is a senior leadership role at the intersection of performance marketing, brand media, and data-driven customer acquisition - responsible for translating business objectives into integrated media plans that accelerate GNA, MAA, and TPV outcomes at scale.Reporting to the SVP of Marketing Operations, this leader will oversee a high-performing team and manage relationships with our agency partners, platform partners, and internal stakeholders across Marketing, Technology, and Finance.

Job Description:

Essential Responsibilities:

• Develop and articulate a clear, compelling vision and strategy for the marketing function
• Provide key inputs as an industry leader and expert in marketing
• Inspire and lead the marketing team to achieve long-term success
• Align marketing strategies with PayPal-wide strategy and operations
• Drive innovation and continuous improvement in marketing practices
• Collaborate with executive leadership to ensure the marketing function supports overall business goals

Minimum Qualifications:

12+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications :

Specific responsibilities include:

Media Strategy & Planning

• Develop and own the global paid media strategy across all channels - paid search, paid social, display, video, streaming, out-of-home, and emerging platforms
• Build integrated media plans that connect brand awareness to performance outcomes, ensuring every dollar of investment is tied to a measurable business result
• Lead the annual and quarterly media planning process in close partnership with Finance and Marketing leadership
• Define channel investment priorities, audience strategies, and creative rotation frameworks across all markets

Growth & Performance Marketing

• Own GNA (Gross New Accounts) and MAA (Monthly Active Accounts) growth targets driven by paid media investment
• Develop and scale a full-funnel performance marketing approach - from upper-funnel demand generation to lower-funnel conversion and activation
• Lead customer segmentation strategy to ensure media investment is targeted against the highest-value acquisition and re-engagement opportunities
• Partner with CRM and Lifecycle teams to connect paid and owned channel strategies into a seamless customer journey

Data, Measurement & Optimization

• Leverage a best-in-class measurement framework - including Marketing Mix Modeling (MMM), multi-touch attribution, and incrementality testing - to accurately assess med