Senior Director, Marketing & Growth for Conservation

The Marine Mammal Center; Sausalito (CA); Hybrid; USD 180,000 - 280,000; Full time

Job summary

The Marine Mammal Center seeks a Senior Director of Marketing and Communications to lead integrated marketing, communications, growth marketing, and retail. This role turns rescue, research, and conservation work into stories and campaigns that grow awareness and support.

You will set MarCom strategy, oversee a multidisciplinary team, and drive full‑funnel performance from audience growth to donor pipelines.

Qualifications

• Track record building and executing integrated, multi‑channel marketing strategies.
• Experience leading growth or performance marketing, with demonstrated measurement of impact.
• Experience collaborating with fundraising teams and understanding donor/member journeys.
• Fluency with the marketing technology stack: social media management, web analytics, email automation, and CRM.
• Willingness to support DEI initiatives and participate in organizational programs.

Responsibilities

• Develop and own the annual and multi‑year MarCom plan aligned with the Center's strategy.
• Lead full‑funnel campaigns from awareness to action and manage the donor pipeline.
• Oversee Brand, Content, Digital, Growth Marketing & PR and ensure brand consistency.
• Drive Monterey pilot retail launch and strategy, with cross‑functional collaboration.
• Manage MarCom and Retail budgets; report on ROI and performance to leadership.
• Lead crisis communications and executive thought leadership.
• Cultivate a high‑performing, inclusive team and mentor leaders across disciplines.

Skills

Strategic marketing leadership

Brand & content management

Measurement & analytics

Donor & fundraising collaboration

AI & tools adoption

Education

Bachelor's degree in marketing, communications, environmental science, or related field

Tools

Salesforce

Raiser's Edge NXT

Google Analytics 4

Marketing automation systems

Job description

The Marine Mammal Center seeks a Senior Director of Marketing and Communications to lead integrated marketing, communications, growth marketing, and retail. This role turns rescue, research, and conservation work into stories and campaigns that grow awareness and support.

You will set MarCom strategy, oversee a multidisciplinary team, and drive full‑funnel performance from audience growth to donor pipelines.