Senior Director, Marketing & Communications & Growth

The Marine Mammal Center; United States; Hybrid; USD 133,000 - 146,000; Full time

Benefits offered by this job

Holidays, Sick Time, Vacation

Medical, Dental, and Vision

Life Insurance

401k Retirement Plan

Employee Assistance Program

Job summary

The Marine Mammal Center is seeking a Senior Director of Marketing and Communications to lead its blended MarCom, growth marketing, and retail initiatives. This role drives storytelling, brand consistency, and a data-driven approach to audiences, donors, and supporters across channels.

You will own the strategy, manage a diverse team, and oversee the Monterey pilot retail space launching in spring 2027, with a focus on measurable impact and conservation support.

Qualifications

• Track record of building integrated, multi-channel marketing and communications strategies for large, mission-driven organizations.
• Experience leading growth or performance marketing and measuring impact through KPIs and dashboards.
• Familiarity with donor and member journeys, acquisition, and stewardship.

Responsibilities

• Own the annual and multi-year integrated marketing and communications plan with defined audiences, priorities, and success metrics.
• Own the full-funnel pipeline from awareness to action and report on MarCom-influenced revenue and engagement.
• Lead brand, content, digital, growth marketing, and PR efforts to drive awareness, donations, and advocacy.
• Oversee retail strategy and the Monterey pilot, aligning with sustainability values and revenue targets.
• Manage crises communications, media relations, and executive messaging with cross-functional leadership.

Skills

Growth marketing

Brand management

Content creation

Public relations

Analytics (GA4)

CRM systems

Team leadership

AI tools awareness

Education

Bachelor’s degree or equivalent

Tools

Salesforce Raiser's Edge NXT

Microsoft 365

Slack

Zoom

Google Analytics 4

Job description

The Marine Mammal Center is seeking a Senior Director of Marketing and Communications to lead its blended MarCom, growth marketing, and retail initiatives. This role drives storytelling, brand consistency, and a data-driven approach to audiences, donors, and supporters across channels.

You will own the strategy, manage a diverse team, and oversee the Monterey pilot retail space launching in spring 2027, with a focus on measurable impact and conservation support.