Senior Director, Marketing & Growth Communications

The Marine Mammal Center; Sausalito (CA); Hybrid; USD 133,000 - 146,000; Full time

Benefits offered by this job

Holidays, Sick Time, Vacation

Medical, Dental, Vision

401k Retirement Plan

Life Insurance

Employee Assistance Program

Job summary

The Marine Mammal Center seeks a Senior Director of Marketing and Communications to lead an integrated MarCom, growth marketing, and retail function. This role turns rescue, research, and conservation work into compelling stories and campaigns to grow awareness and support.

Leader of a multidisciplinary team, you will own the full marketing funnel, drive audience growth and donor pipelines, and oversee the Monterey pilot retail space launching spring 2027.

Qualifications

• Experience building integrated, multi-channel marketing and communications programs.
• Proven leadership of multidisciplinary teams.
• Ability to translate conservation topics for broad audiences.
• Strong analytics: KPIs, dashboards, and attribution.

Responsibilities

• Develop and own the annual multi-year MarCom plan with defined audiences and success metrics.
• Own full-funnel marketing: audience growth, conversion, donor/member pipeline, revenue.
• Lead content creation across brand, PR, digital, and retail with hands-on writing.
• Oversee CRM-linked measurement dashboard and cross-channel attribution.
• Manage Monterey pilot retail space and align with budget and revenue goals.
• Partner with leadership and fundraising teams to integrate campaigns and events.
• Support diversity, equity, and inclusion objectives within marketing efforts.

Skills

Storytelling

Leadership

Data-driven marketing

Brand management

Education

Bachelor’s degree in marketing, communications, environmental science, or related field

Tools

Salesforce

Raiser's Edge NXT

Job description

The Marine Mammal Center seeks a Senior Director of Marketing and Communications to lead an integrated MarCom, growth marketing, and retail function. This role turns rescue, research, and conservation work into compelling stories and campaigns to grow awareness and support.

Leader of a multidisciplinary team, you will own the full marketing funnel, drive audience growth and donor pipelines, and oversee the Monterey pilot retail space launching spring 2027.