Senior Director, Marketing & Growth

Stone Alliance Group Career Page; Austin (TX); Remote; USD 170,000 - 210,000; Full time

Job summary

Stone Alliance Group is seeking a Senior Director, Marketing & Growth for a fast-growing, founder-led protein snacking brand. This fully remote role partners with the Founder & CEO to translate vision into a clear, measurable marketing plan that fuels growth, brand momentum and product direction.

You will lead the marketing team, own the annual strategy and budget, sharpen positioning for existing lines and new innovations, and drive GTM for launches.

Qualifications

• 10+ years in consumer marketing for CPG, food, or wellness.
• Experience in high-growth, founder-led environments.
• Proven track record growing brands with measurable results.
• Strong leadership across retail, e-commerce, and DTC.
• Demonstrated ability to balance strategy with hands-on execution.

Responsibilities

• Lead the marketing team and set priorities.
• Own the annual marketing strategy and budget.
• Grow the portfolio with GTM for launches.
• Build ROI dashboards and optimization framework.
• Drive velocity at retailers and accelerate online channels.
• Develop social, influencer, and creator strategies.
• Partner with leadership to guide company growth.

Skills

Marketing leadership

CPG / consumer marketing

Growth strategy & analytics

Team leadership

Retail, e-commerce, DTC

Brand building

Budgeting & ROI

Job description

Senior Director, Marketing & Growth

Step into a high-impact, remote role as Senior Director, Marketing & Growth, partnering directly with the Founder & CEO to turn the company's vision into a clear, measurable marketing plan that drives growth. The Founder leads brand vision and product direction. You bring marketing leadership, performance discipline, consumer insight and strong execution. This is not a traditional corporate role. We're looking for a strategic leader who is comfortable rolling up their sleeves.

Our client is a fast-growing, founder-led protein snacking brand known for great taste, clean nutrition and a big personality. Now part of a global snacking company, they are entering their next stage of growth while keeping their entrepreneurial spirit.

What You Will Do

• Lead the team. Set clear priorities and scorecards for three director-level leads, and build the capabilities we're missing.

• Own the marketing plan. Build the annual strategy and budget, and balance long-term brand building with near-term growth.

• Grow the portfolio. Sharpen positioning across existing product lines and new innovations, and lead go-to-market strategy for launches.

• Make every dollar work. Build ROI measurement, dashboards and a test-learn-scale approach, and move spend to what performs.

• Win at retail and online. Partner with Sales to drive velocity at key retailers, and accelerate Amazon, DTC and TikTok Shop.

• Build buzz. Lead social, influencer and creator strategy to grow reach and engagement.

• Be a leadership partner. Contribute to company growth planning and collaborate with teams across the broader organization to support business success.

What You Will Bring

• 10+ years in consumer marketing, ideally in CPG, food, snacking or wellness

• Experience in a high-growth, founder-led or entrepreneurial environment

• A track record of growing brands with measurable results

• Strength across retail, e-commerce and DTC, including performance marketing and analytics

• Experience leading teams, managing agencies and launching new products

• Equally comfortable with strategy and hands-on execution

Who You Are

Consumer-obsessed, results-driven, analytical and curious. You're fast, adaptable and collaborative, confident enough to bring a strong point of view to an engaged founder, and you take full ownership of results.