Associate Marketing Manager

ForceBrands; United States; On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

High visibility and direct exposure to executive leadership

Strong growth potential

Collaborative, entrepreneurial culture

Job summary

ForceBrands is seeking an Associate Marketing Manager to lead marketing execution across trade marketing, shopper marketing, and digital initiatives. This role offers high visibility and direct exposure to executive leadership while focusing on brand and retail growth.

The ideal candidate has 3-5 years of CPG experience, strong project management skills, and a hands-on entrepreneurial mindset. Join to shape a growing marketing function within a collaborative culture.

Qualifications

• 3-5 years of marketing or brand management experience within CPG.
• Strong trade marketing and shopper marketing experience required.
• Digital marketing and social media experience required.
• Ability to manage multiple priorities independently.

Responsibilities

• Execute marketing initiatives across retail, digital, social, and shopper marketing channels.
• Support retail growth through in‑store promotions and point‑of‑purchase programs.
• Analyze retail and consumer data to optimize marketing performance.
• Collaborate closely with sales leadership to align marketing efforts.

Skills

Trade marketing

Shopper marketing

Digital marketing

Project management

Organizational skills

Tools

Syndicated data tools (Nielsen, IRI)

Job description

We are a fast-growing better-for-you snack brand expanding rapidly across North America. Available in major national retailers, the company is building strong momentum within a highly competitive category and is looking for a hands‑on marketer to help drive continued retail and brand growth in the U.S. market.

The Opportunity

We are seeking an Associate Marketing Manager to lead execution across trade marketing, shopper marketing, retail activation, and digital marketing initiatives. This role will serve as the primary marketing lead across the U.S. and Canada and is ideal for someone who thrives in a fast‑paced, entrepreneurial environment.

This is a highly visible opportunity to work directly with executive leadership, help build marketing infrastructure from the ground up, and make a significant impact on brand growth and retail expansion.

Key Responsibilities

• Execute marketing initiatives across retail, digital, social, and shopper marketing channels
• Support retail growth through in‑store promotions, displays, and point‑of‑purchase programs
• Analyze retail and consumer data to optimize marketing performance
• Manage external agencies across social media, paid media, and retail marketing initiatives
• Collaborate closely with sales leadership to align marketing efforts with retail priorities
• Coordinate campaign execution, creative development, and marketing timelines
• Support digital marketing initiatives including social, influencer, Instacart, and paid advertising
• Ensure all marketing efforts align with overall brand strategy and retail objectives

Qualifications

• 3-5 years of marketing or brand management experience within CPG
• Strong trade marketing and shopper marketing experience required
• Experience with syndicated data tools (Nielsen, IRI) and/or retailer portals preferred
• Digital marketing and social media experience required
• Strong project management and organizational skills
• Ability to work independently and manage multiple priorities
• Hands‑on, entrepreneurial mindset with willingness to execute day‑to‑day work directly
• Experience within food, snack, or beverage categories preferred
• Startup or high‑growth company experience preferred

Why Join

• Opportunity to build and shape a growing marketing function
• High visibility and direct exposure to executive leadership
• Broad ownership across retail, digital, and brand marketing initiatives
• Strong growth potential as the company continues to scale
• Collaborative, entrepreneurial, and fast‑moving culture