Senior Director, Marketing & Growth

Stone Alliance Group Career Page; Atlanta (GA); Remote; USD 150,000 - 190,000; Full time

Job summary

Stone Alliance Group is seeking a Senior Director of Marketing & Growth for a remote, high-impact role partnering with the Founder & CEO to translate vision into a measurable growth plan.

The role requires leading a marketing team, owning the annual strategy and budget, and driving growth across retail, e-commerce and DTC channels with strong analytics and ROI focus.

Qualifications

• 10+ years in consumer marketing, ideally in CPG, food, snacking or wellness.
• Experience in a high-growth, founder-led or entrepreneurial environment.
• Proven track record growing brands with measurable results.
• Strength across retail, e-commerce and DTC, including performance marketing and analytics.
• Experience leading teams, managing agencies, and launching new products.

Responsibilities

• Lead the team and set priorities, with three director-level leads.
• Own the marketing plan, annual strategy and budget.
• Grow the portfolio with go-to-market strategies for launches.
• Build ROI measurement, dashboards, and test-learn-scale approach.
• Partner with Sales to drive velocity at retailers and online channels.
• Lead social, influencer and creator strategy to grow reach.
• Collaborate across organization as leadership partner.

Skills

Consumer marketing

Growth marketing

Retail & e-commerce

Team leadership

Agency management

Tools

Analytics platforms

Budget planning tools

Job description

Senior Director, Marketing & Growth

Step into a high-impact, remote role as Senior Director, Marketing & Growth, partnering directly with the Founder & CEO to turn the company's vision into a clear, measurable marketing plan that drives growth. The Founder leads brand vision and product direction. You bring marketing leadership, performance discipline, consumer insight and strong execution. This is not a traditional corporate role. We're looking for a strategic leader who is comfortable rolling up their sleeves.

Our client is a fast-growing, founder-led protein snacking brand known for great taste, clean nutrition and a big personality. Now part of a global snacking company, they are entering their next stage of growth while keeping their entrepreneurial spirit.

What You Will Do

• Lead the team. Set clear priorities and scorecards for three director-level leads, and build the capabilities we're missing.

• Own the marketing plan. Build the annual strategy and budget, and balance long-term brand building with near-term growth.

• Grow the portfolio. Sharpen positioning across existing product lines and new innovations, and lead go-to-market strategy for launches.

• Make every dollar work. Build ROI measurement, dashboards and a test-learn-scale approach, and move spend to what performs.

• Win at retail and online. Partner with Sales to drive velocity at key retailers, and accelerate Amazon, DTC and TikTok Shop.

• Build buzz. Lead social, influencer and creator strategy to grow reach and engagement.

• Be a leadership partner. Contribute to company growth planning and collaborate with teams across the broader organization to support business success.

What You Will Bring

• 10+ years in consumer marketing, ideally in CPG, food, snacking or wellness

• Experience in a high-growth, founder-led or entrepreneurial environment

• A track record of growing brands with measurable results

• Strength across retail, e-commerce and DTC, including performance marketing and analytics

• Experience leading teams, managing agencies and launching new products

• Equally comfortable with strategy and hands-on execution

Who You Are

Consumer-obsessed, results-driven, analytical and curious. You're fast, adaptable and collaborative, confident enough to bring a strong point of view to an engaged founder, and you take full ownership of results.