Senior Director, Market Development

ED03 Elliott Davis Advisory, LLC; Charlotte (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Elliott Davis Advisory, LLC in Charlotte, NC, is seeking a Market Development Leader to drive awareness, demand, and growth for our tax, assurance and consulting services. This leader will shape a modern market development function, build a scalable demand engine, and partner with Growth Leaders to align marketing with firm objectives.

The ideal candidate has a track record in B2B demand generation, go-to-market strategy, and leading cross-functional teams across the US and India.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 12+ years of progressive experience in B2B marketing, market development, demand generation, or go-to-market leadership.
• Proven experience developing and executing growth-focused marketing strategies.
• Demonstrated success building demand generation programs and measurable top-of-funnel pipeline activity.
• Strong expertise across digital marketing, lead generation, content strategy, marketing automation, website strategy, analytics, and paid media.
• Experience translating business strategy into go-to-market plans and growth outcomes.
• Experience leading multi-disciplinary marketing teams.
• Strong executive communication and stakeholder management skills.

Responsibilities

• Develop and execute a comprehensive market development strategy aligned with firm growth priorities.
• Build a scalable top-of-funnel demand generation engine focused on increasing awareness, engagement, and pipeline influence.
• Partner with Growth Leaders to translate business objectives into market-facing strategies.
• Create integrated go-to-market plans that leverage content, digital channels, PR, conferences/events, thought leadership, and campaign activation.
• Establish marketing as a strategic growth partner rather than a reactive service function.
• Lead the firm's demand generation strategy across digital and traditional channels.
• Increase lead generation, audience growth, website conversion, and campaign effectiveness.
• Oversee digital marketing initiatives including paid media, SEO, AEO, website optimization, email marketing, social media, marketing automation, and audience targeting.
• Build scalable nurture programs and conversion pathways that support growth priorities.
• Establish a modern content distribution strategy that maximizes reach, engagement, and pipeline impact.
• Lead efforts to strengthen and evolve the firm's market positioning and brand strategy.
• Ensure messaging resonates across industries, service lines, acquisition priorities and talent priorities.
• Develop strategic content campaigns aligned to customer needs, industry trends, and growth objectives.
• Elevate thought leadership through integrated campaigns, multimedia content, and digital experiences, building a content strategy focused on business outcomes rather than content volume.
• Lead and develop a team with talent in both the U.S. and India.
• Build a culture of accountability, collaboration, innovation, and continuous learning.
• Coach team members while identifying future organizational capabilities needed to scale the function.
• Serve as a mentor and leader capable of attracting high-performing talent.
• Improve marketing operations through stronger processes, prioritization, project management, and workflow management, using AI where possible for quality and efficiency.
• Establish performance measurement frameworks, dashboards, and KPIs tied to growth objectives.
• Leverage CRM and marketing technology platforms to drive visibility and decision-making.

Skills

Market development

Demand generation

Digital marketing

Leadership

Executive communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

CRM

Marketing automation

Analytics tools

Job description

WHO WE ARE Elliott Davis pairs forward-thinking tax, assurance and consulting services with industry-leading workplace culture. Our nine offices - located in the fastest growing cities in the US - are built on a foundation of inclusivity, collaboration, and collective growth. We work daily to provide exceptional service to our people, customers, and our communities. Audit and assurance services are provided by Elliott Davis, LLC (doing business in NC and D.C. as Elliott Davis, PLLC), a licensed CPA firm. Our Mission, Vision and Values Mission: To provide exceptional service for our people, our customers, and our communities Vision: To elevate all experiences by caring more Values: Do the right thing, Service to others, Mutual Respect, Always Getting Better, Quality

Job Summary The Market Development Leader will be responsible for increasing awareness, generating qualified demand, strengthening brand positioning, and supporting the firm's long-term growth objectives. This is a unique opportunity for a high-performing leader who understands both modern marketing and business growth. The ideal candidate has successfully built digital demand generation programs, developed go-to-market strategies, led digital transformation initiatives, and translated business strategy into measurable market outcomes. This position is ideal for a leader who is ready for the next step in their career, a builder who is eager to shape a modern market development function and grow into a future executive marketing leadership role.

Essential Functions

Market Development Strategy

Develop and execute a comprehensive market development strategy aligned with firm growth priorities. Build a scalable top-of-funnel demand generation engine focused on increasing awareness, engagement, and pipeline influence. Partner with Growth Leaders to translate business objectives into market-facing strategies. Create integrated go-to-market plans that leverage content, digital channels, PR, conferences/events, thought leadership, and campaign activation. Establish marketing as a strategic growth partner rather than a reactive service function.

Demand Generation and Digital Marketing

Lead the firm's demand generation strategy across digital and traditional channels. Increase lead generation, audience growth, website conversion, and campaign effectiveness. Oversee digital marketing initiatives including paid media, SEO, AEO, website optimization, email marketing, social media, marketing automation, and audience targeting. Build scalable nurture programs and conversion pathways that support growth priorities. Establish a modern content distribution strategy that maximizes reach, engagement, and pipeline impact.

Market Positioning

Lead efforts to strengthen and evolve the firm's market positioning and brand strategy. Ensure messaging resonates across industries, service lines, acquisition priorities and talent priorities. Develop strategic content campaigns aligned to customer needs, industry trends, and growth objectives. Elevate thought leadership through integrated campaigns, multimedia content, and digital experiences, building a content strategy focused on business outcomes rather than content volume.

Team Leadership

Lead and develop a team with talent in both the U.S. and India. Build a culture of accountability, collaboration, innovation, and continuous learning. Coach team members while identifying future organizational capabilities needed to scale the function. Serve as a mentor and leader capable of attracting high-performing talent. Improve marketing operations through stronger processes, prioritization, project management, and workflow management, using AI where possible for quality and efficiency. Establish performance measurement frameworks, dashboards, and KPIs tied to growth objectives. Leverage CRM and marketing technology platforms to drive visibility and decision-making.

Qualifications

• Required Bachelor's degree in Marketing, Communications, Business, or related field.
• 12+ years of progressive experience in B2B marketing, market development, demand generation, or go-to-market leadership.
• Proven experience developing and executing growth-focused marketing strategies.
• Demonstrated success building demand generation programs and measurable top-of-funnel pipeline activity.
• Strong expertise across digital marketing, lead generation, content strategy, marketing automation, website strategy, analytics, and paid media.
• Experience translating business strategy into go-to-market plans and growth outcomes.
• Experience leading multi-disciplinary marketing teams.
• Strong executive communication and stakeholder management skills.