Senior Director, Market Development
Elliott Davis
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Benefits offered by this job
Job summary
Elliott Davis is seeking a Market Development Leader to drive awareness, demand, and growth across our national services. You will shape go‑to‑market strategies and lead digital transformation initiatives to translate business goals into measurable market outcomes.
The role requires a track record of building scalable demand engines, leading diverse teams (US & India), and partnering with Growth Leaders to elevate brand positioning and performance metrics.
Qualifications
- 12+ years of progressive experience in B2B marketing, market development, demand generation, or go‑to‑market leadership.
- Proven experience developing and executing growth‑focused marketing strategies.
- Strong expertise across digital marketing, lead generation, content strategy, marketing automation, website strategy, analytics, and paid media.
- Experience leading multi‑disciplinary marketing teams.
- Strong executive communication and stakeholder management skills.
Responsibilities
- Develop and execute a comprehensive market development strategy aligned with firm growth priorities.
- Lead the firm's demand generation strategy across digital and traditional channels.
- Strengthen market positioning and brand strategy to resonate across industries and service lines.
- Coach and develop a marketing team across the U.S. and India; build a culture of accountability and continuous learning.
- Establish performance measurement frameworks, dashboards, and KPIs tied to growth objectives; leverage CRM and marketing tech to drive visibility.
Skills
Education
Tools
Job description
Elliott Davis pairs forward-thinking tax, assurance and consulting services with industry-leading workplace culture. Our nine offices — located in the fastest growing cities in the US — are built on a foundation of inclusivity, collaboration, and collective growth. We work daily to provide exceptional service to our people, customers, and our communities. Audit and assurance services are provided by Elliott Davis, LLC (doing business in NC and D.C. as Elliott Davis, PLLC), a licensed CPA firm.
Mission: To provide exceptional service for our people, our customers, and our communities
Vision: To elevate all experiences by caring more
Values: Do the right thing, Service to others, Mutual Respect, Always Getting Better, Quality
The Market Development Leader will be responsible for increasing awareness, generating qualified demand, strengthening brand positioning, and supporting the firm's long-term growth objectives.
This is a unique opportunity for a high-performing leader who understands both modern marketing and business growth. The ideal candidate has successfully built digital demand generation programs, developed go‑to‑market strategies, led digital transformation initiatives, and translated business strategy into measurable market outcomes.
This position is ideal for a leader who is ready for the next step in their career, a builder who is eager to shape a modern market development function and grow into a future executive marketing leadership role.
Market Development Strategy
- Develop and execute a comprehensive market development strategy aligned with firm growth priorities.
- Build a scalable top‑of‑funnel demand generation engine focused on increasing awareness, engagement, and pipeline influence.
- Partner with Growth Leaders to translate business objectives into market‑facing strategies.
- Create integrated go‑to‑market plans that leverage content, digital channels, PR, conferences/events, thought leadership, and campaign activation.
- Establish marketing as a strategic growth partner rather than a reactive service function.
Demand Generation and Digital Marketing
- Lead the firm's demand generation strategy across digital and traditional channels.
- Increase lead generation, audience growth, website conversion, and campaign effectiveness.
- Oversee digital marketing initiatives including paid media, SEO, AEO, website optimization, email marketing, social media, marketing automation, and audience targeting.
- Build scalable nurture programs and conversion pathways that support growth priorities.
- Establish a modern content distribution strategy that maximizes reach, engagement, and pipeline impact.
Market Positioning
- Lead efforts to strengthen and evolve the firm's market positioning and brand strategy.
- Ensure messaging resonates across industries, service lines, acquisition priorities and talent priorities.
- Develop strategic content campaigns aligned to customer needs, industry trends, and growth objectives.
- Elevate thought leadership through integrated campaigns, multimedia content, and digital experiences, building a content strategy focused on business outcomes rather than content volume.
Team Leadership
- Lead and develop a team with talent in both the U.S. and India.
- Build a culture of accountability, collaboration, innovation, and continuous learning.
- Coach team members while identifying future organizational capabilities needed to scale the function.
- Serve as a mentor and leader capable of attracting high‑performing talent.
- Improve marketing operations through stronger processes, prioritization, project management, and workflow management, using AI where possible for quality and efficiency.
- Establish performance measurement frameworks, dashboards, and KPIs tied to growth objectives.
- Leverage CRM and marketing technology platforms to drive visibility and decision‑making.
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 12+ years of progressive experience in B2B marketing, market development, demand generation, or go‑to‑market leadership.
- Proven experience developing and executing growth‑focused marketing strategies.
- Demonstrated success building demand generation programs and measurable top‑of‑funnel pipeline activity.
- Strong expertise across digital marketing, lead generation, content strategy, marketing automation, website strategy, analytics, and paid media.
- Experience translating business strategy into go‑to‑market plans and growth outcomes.
- Experience leading multi‑disciplinary marketing teams.
- Strong executive communication and stakeholder management skills.
- Professional services, consulting, accounting, financial services, technology, or other complex B2B services experience.
- Experience working within a partner‑led or matrix organization.
- Experience leading organizational transformation or building marketing functions.
- Familiarity with HubSpot, CRM platforms, marketing automation tools, and data‑driven growth strategies.
Yes
The physical and cognitive/mental requirements and the work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Regularly required to remain in a stationary position; use hands repetitively to handle, feel or operate standard office equipment; and to talk or hear, both in person and by telephone.
- Frequently required to lift and/or move up to 10 pounds and to occasionally lift and/or move up to 25 pounds.
- Required to have specific vision abilities which include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
- Occasionally required to move about inside the office to access file cabinets, office equipment, etc., and reach with hands and arms.
- Use written and oral communication skills.
- Deal with a high level of stress.
- Use a high level of concentration.
- Read and interpret data, information and documents.
- Analyze and solve non‑routine office administrative problems.
- Observe and interpret situations.
- Learn and apply new information or skills.
- Work under deadlines with frequent interruptions.
- Interact with internal and external customers and others in the course of work.
While performing the duties of this Job, the employee will work under typical office conditions, with the noise level being usually quiet to moderate. Occasional exposure to outside environment when traveling to and from a client’s office; off‑site locations for meetings/training/events or other outside locations as requested.
This position is full-time / 40 hours per week, with some overtime as required.
Minimal travel, by car, may be required.
Elliott Davis Advisory, LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
We believe that when our employees are able to thrive in all facets of life, their work and impact are that much greater.
That's Right – All Aspects Of Life, Not Just Your Life As An Employee, Because We Understand That There's Life Beyond Your Job. Here Are Some Of The Ways Our Work Works For Your Life, Your Growth, And Your Well‑being:
- generous time away and paid firm holidays, including the week between Christmas and New Year’s
- flexible work schedules
- 16 weeks of paid maternity and adoption leave, 8 weeks of paid parental leave, 4 weeks of paid and caregiver leave (once eligible)
- first‑class health and wellness benefits, including wellness coaching and mental health counseling
- one‑on‑one professional coaching
- Leadership and career development programs
- access to Beyond: a one‑of‑a kind program with experiences that help you expand your life, personally and professionally
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