Senior Director, Market Development & Demand Gen

Elliott Davis, LLC; Charlotte, Northern (NC, KY); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Generous holidays

Flexible work schedules

Paid family leave

Health and wellness benefits

Professional coaching

Job summary

Elliott Davis is seeking a Market Development Leader to drive awareness, demand generation, and growth across its advisory services. The role requires transforming business strategy into scalable, go-to-market plans with digital and traditional channels, content, and campaigns.

You will lead a multi-regional team and partner with Growth Leaders to deliver measurable market outcomes. The ideal candidate has extensive experience in B2B marketing, a proven track record in demand generation, and

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 12+ years of progressive experience in B2B marketing, market development, demand generation, or go-to-market leadership.
• Proven experience developing and executing growth-focused marketing strategies.
• Demonstrated success building demand generation programs and measurable top-of-funnel pipeline activity.
• Strong expertise across digital marketing, lead generation, content strategy, marketing automation, website strategy, analytics, and paid media.

Responsibilities

• Develop and execute a comprehensive market development strategy aligned with firm growth priorities.
• Lead the firm's demand generation strategy across digital and traditional channels; oversee paid media, SEO, website optimization, email marketing, social media, marketing automation, and audience targeting.
• Strengthen and evolve the firm's market positioning and brand strategy across industries and service lines.
• Lead and develop a team across the U.S. and India, coach members, and build capabilities to scale the function.

Skills

Leadership

Executive communication

Digital marketing

Go-to-market strategy

Content strategy

Analytics

Education

Bachelor's degree in Marketing, Communications, Business

Tools

HubSpot

CRM platforms

Marketing automation

SEO

Job description

Elliott Davis is seeking a Market Development Leader to drive awareness, demand generation, and growth across its advisory services. The role requires transforming business strategy into scalable, go-to-market plans with digital and traditional channels, content, and campaigns.

You will lead a multi-regional team and partner with Growth Leaders to deliver measurable market outcomes. The ideal candidate has extensive experience in B2B marketing, a proven track record in demand generation, and