Senior Director, HCP Marketing: TTR Strategy & Growth

Alnylam Pharmaceuticals; Cambridge (MA); On-site; USD 234,000 - 316,000; Full time

Benefits offered by this job

Total Rewards package

Paid time off

Job summary

Alnylam Pharmaceuticals in the US is seeking a Senior Director, HCP Marketing, US TTR, to lead strategy and execution across AMVUTTRA, ONPATTRO, and TTR education. You will guide branded and non-personal promotion, medical education marketing, speaker programs, and congress engagement, while building a team of 8–10 marketers.

The role requires a strategic, customer-focused commercial leader with a track record of turning insights into actionable plans, delivering integrated HCP engagement in a

Qualifications

• Bachelor's degree required; MBA or relevant advanced degree preferred.
• 12+ years in healthcare or biopharmaceutical marketing roles of increasing responsibility.
• Experience leading marketing for a specialty/biotech product in a competitive market; rare disease/neurology/amyloidosis/HCP-administered therapies preferred.
• Experience across branded HCP promotion, disease education, digital/non-personal promotion, and medical education marketing including speaker programs or congress strategy.
• US product launch or major indication-expansion experience strongly preferred.
• Proven ability to translate customer, market, and performance insights into differentiated strategies and investment priorities.
• Demonstrated people leadership, executive presence, cross-functional influence in a matrixed environment.
• Experience managing agencies, vendors, promotional budgets, and complex review processes within regulatory requirements.

Responsibilities

• Lead US HCP marketing strategy across AMVUTTRA, ONPATTRO, and TTR disease education, set portfolio priorities and identify growth opportunities.
• Oversee development and execution of branded and unbranded disease education across personal and non-personal channels.
• Advance an integrated HCP omnichannel strategy using insights, data, and field feedback to improve segmentation and engagement.
• Lead medical education marketing, including speaker bureau strategy, speaker program optimization, and congress planning and activation.
• Develop differentiated market development, diagnostic, and competitive strategies to support HCP engagement and portfolio growth.
• Engage with external experts and priority HCP customers to inform commercial strategy.
• Lead annual planning, operating plans, budgets, and agency partnerships with governance and performance reviews.
• Define and monitor KPIs, using results to optimize strategy, tactics, investment, and channel mix.

Skills

Leadership

HCP Marketing

Strategy Development

Omnichannel

Team Management

Budget Management

Agency Management

Cross-functional Collaboration

Education

Bachelor's degree

MBA preferred

Job description

Alnylam Pharmaceuticals in the US is seeking a Senior Director, HCP Marketing, US TTR, to lead strategy and execution across AMVUTTRA, ONPATTRO, and TTR education. You will guide branded and non-personal promotion, medical education marketing, speaker programs, and congress engagement, while building a team of 8–10 marketers.

The role requires a strategic, customer-focused commercial leader with a track record of turning insights into actionable plans, delivering integrated HCP engagement in a