Senior Director, HCP Marketing - Transplant Nephrology

Biogen; Cambridge (MA); Presencial; USD 250.000 - 400.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, vision

401(k) match

Paid vacation

Stock purchase plan

Tuition reimbursement

Disability insurance

Descripción de la vacante

Scorpion Therapeutics in the United States seeks a results-driven marketing leader to spearhead HCP strategy and campaigns for AMR/MVI therapies. You will design messaging, coordinate cross-functional teams, and guide the 3-year brand roadmap to educate and activate transplant nephrologists and related HCPs.

You will lead a launch-focused team, manage budgets and agencies, develop omnichannel campaigns, and partner with global teams to shape brand identity and unbranded efforts while driving

Formación

• 12+ years commercial experience in pharma/biotech.
• 8+ years marketing/marketing-adjacent in pharma/biotech including launch experience.
• Knowledge of US promotional regulatory guidelines and ability to navigate MLR.
• Experience in complex/under-developed therapeutic areas; Transplant/Nephrology/Immunology highly preferred.
• Omnichannel campaign design and execution (media plans, data/insight analysis, 3-year customer engagement strategy).
• Strong leadership; can perform in fast-paced environments; influence without authority.
• Project/vendor management with resource and fiscal management.

Responsabilidades

• Serve as U.S. HCP-lead to develop HCP strategy, design creative campaigns, develop messaging, and coordinate customer experience aligned with HCP practices/systems while overcoming treatment barriers.
• Lead marketing efforts to educate and activate transplant nephrologists and associated HCPs for the first therapy indicated for AMR and MVI; lead teams for branded and disease education initiatives; collaborate cross-functionally and across channels.
• Lead design and implementation of the 3-year brand roadmap, improving education, activation, and market maturation; define market development and customer experience strategies driving cross-audience solutions.
• Deliver a marketing plan that proactively grows product adoption; incorporate education, scientific exchange, relationship building, evidence generation, and engagement with the HCP ecosystem to impact delivery of care.
• Collaborate with global partners on brand identity/positioning and deliver an unbranded campaign.
• Collaborate with Business Intelligence and Operations to drive insights on targeted physician audiences.
• Assess competition in AMR/MVI and identify opportunities to refine strategy amid changing market dynamics.
• Build and manage a team to support preparation and execution of branded campaigns.
• Be a core member of the U.S. Launch Operating Team.
• Manage budgets and agency partners.

Conocimientos

Leadership

Cross-functional collaboration

HCP marketing

Launch experience

Omnichannel marketing

Budget management

Educación

MBA or advanced degree

Herramientas

Vendor management

Descripción del empleo

Scorpion Therapeutics in the United States seeks a results-driven marketing leader to spearhead HCP strategy and campaigns for AMR/MVI therapies. You will design messaging, coordinate cross-functional teams, and guide the 3-year brand roadmap to educate and activate transplant nephrologists and related HCPs.

You will lead a launch-focused team, manage budgets and agencies, develop omnichannel campaigns, and partner with global teams to shape brand identity and unbranded efforts while driving