Director, HCP Marketing & Omnichannel Growth

Alfasigma; Morristown (TN); Hybride; USD 230 000 - 260 000; Plein temps

Avantages offerts par ce poste

401(k) plan with company match

Medical, dental, and vision insurance

Paid parental leave and adoptionasss"

Résumé du poste

Alfasigma seeks a Director of HCP Marketing to lead the LYNAVOY US marketing efforts from Morristown, NJ in a hybrid role. This leader will shape HCP promotion, customer engagement, and omnichannel strategy, collaborating with Sales, Medical Affairs, and Analytics to translate brand strategy into actionable field plans.

The role requires 10+ years in pharma/healthcare marketing, 6+ years in HCP marketing, and a strong track record in cross-functional leadership and data-driven decision making.

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 10+ years of pharmaceutical, biotechnology, healthcare, or related commercial experience.
• 6+ years of progressive responsibility in pharmaceutical HCP marketing, brand marketing, or commercial marketing roles.
• Proven ability to lead cross-functional initiatives and influence stakeholders without direct authority.

Responsabilités

• Lead execution of HCP marketing tactics aligned with brand objectives, growth priorities, and customer needs.
• Develop HCP segmentation, targeting, positioning, and promotional strategies to maximize customer engagement and business impact.
• Lead development and pull through of HCP messaging, promotional campaigns, field-facing materials, customer engagement tools, and sales force resources.
• Partner closely with Sales Leadership to ensure effective execution of brand strategy and alignment between marketing initiatives and field activities.
• Gather and synthesize customer insights, market research, competitive intelligence, field feedback, and performance data to refine strategy and optimize execution.
• Identify opportunities to improve customer engagement and address barriers throughout the treatment journey.

Connaissances

Omnichannel marketing

Customer engagement

Cross-functional leadership

Promotional campaigns

Strategic thinking

Data analytics

Stakeholder influence

Formation

Bachelor's degree

MBA or advanced degree preferred

Outils

Veeva CRM

Omnichannel platforms

CRM analytics tools

Description du poste

Alfasigma seeks a Director of HCP Marketing to lead the LYNAVOY US marketing efforts from Morristown, NJ in a hybrid role. This leader will shape HCP promotion, customer engagement, and omnichannel strategy, collaborating with Sales, Medical Affairs, and Analytics to translate brand strategy into actionable field plans.

The role requires 10+ years in pharma/healthcare marketing, 6+ years in HCP marketing, and a strong track record in cross-functional leadership and data-driven decision making.