Senior Director, GTM Strategy & Product Marketing

Kantata; United States; Remote; USD 185,000 - 225,000; Full time

Job summary

Kantata is hiring a senior product marketing leader to own ICP, translate capabilities into business value, and drive product launches across a global organization. You’ll own competitive intelligence, win-loss analysis, and craft compelling value narratives for executive leadership.

Responsibilities include leading GTM campaigns, creating sales tools and collateral, and collaborating with alliances to enable partners.

Qualifications

• 10+ years of product marketing/management experience at a B2B technology company and/or professional services marketing or delivery experience.
• Proven leadership and team-building skills
• Experience working with global teams to successfully bring new products to market.
• Strong affinity for deeply understanding target audiences, customer needs, competitive landscape, and sales management processes.
• Track record of success driving outcomes across an organization with multiple stakeholders.
• Excellent analytical, quantitative and problem-solving skills
• Exceptional communication skills (written and verbal) and ability to clearly communicate and present compelling story and value-based outcomes our solutions provide.
• Self-motivated, results-oriented
• Ability to work in a fast-paced environment
• Minimum of Bachelor's degree in Business or related field

Responsibilities

• Define Kantata’s ICP and the core issues for target markets.
• Translate Kantata’s solution and product capabilities into differentiated business value that solves the critical business issues of our ICP.
• Own a nimble competitive intelligence program that helps Kantata win against direct competitors and customer alternatives.
• Conduct win-loss analysis and use the findings to refine positioning and narratives.
• Turn customer, market and competitive insight into clear recommendations for executive leadership.
• Partner with Customer Marketing, Communications and Analyst Relations to establish Kantata as a defining voice in the professional services market.
• Manage product launches and orchestrate GTM teams to support new products and features.
• Develop the product marketing collateral (e.g. FAQs, pitch decks, value propositions) as well as sales tools (e.g. playbooks).
• Create compelling narratives, use cases and case studies that clearly demonstrate the untapped business value Kantata can deliver to our clients.
• Partner with the Alliances team to ensure our partners are enabled on Kantata’s solutions
• Recommend product-focused marketing campaigns with clear business objectives to increase ARR across both net new clients and expansions for existing clients and renewals.
• Drive cross-functional collaboration across the GTM teams to get internal stakeholders aligned and campaign plays activated and executed.
• Develop quantified customer value stories, proof points and industry-specific use cases.
• Present Kantata’s solutions and value at events (e.g. webinars, user events & road shows) as well as industry events (e.g. TSiA, RMI).
• Co-present with client-facing teams to understand first-hand how our solutions and value propositions are received and continuously iterate on the narratives and assets based on feedback.
• Partner with Customer Marketing, Communications and Analyst Relations to establish Kantata as a defining voice in the professional services market.
• Own quarterly product performance reviews (QPPR) to track progress vs targets. Own product performance objectives, set targets, analyze KPIs, and develop corrective action plans to achieve objectives.

Skills

Product marketing

Leadership

Global teams

Audience research

Storytelling

Analytics

Communication

Result-oriented

Fast-paced environment

Education

Bachelor's degree in Business or related field

Job description

Kantata is hiring a senior product marketing leader to own ICP, translate capabilities into business value, and drive product launches across a global organization. You’ll own competitive intelligence, win-loss analysis, and craft compelling value narratives for executive leadership.

Responsibilities include leading GTM campaigns, creating sales tools and collateral, and collaborating with alliances to enable partners.